Google Analytics 4 (GA4) Essential Training (2021)

Introduction

• Understanding your digital customers with Google Analytics
• Why are there two version of this course?
• Digital analytics and key concepts

1. Google Analytics 4 (GA4) vs. Universal Analytics

• What's new in GA4?
• What features are missing from GA4?
• Which version should you choose?

2. Set Up and Installation

• Setting up a Google Analytics account
• Installing GA4 manually
• Using Google Tag Manager (GTM)
• Install GA4 with Universal Analytics via connected accounts

3. Google Analytics Fundamentals

• Accessing Google's demo data
• How Google Analytics is structured
• Campaign tracking

4. Intro to the User Interface and Reports

• Home screen and UI navigation
• Realtime

5. Filtering and Segmenting Data

• Segmentation via comparisons
• Filters and secondary dimensions
• Audiences

6. Lifecycle Reports

• Analyzing how to get customers
• Engagement reports: Overview, pages, and screens
• Engagement reports: Events
• Analyzing how to convert customers
• Analyzing how to keep customers

7. User Reports and Events

• Demographics and interests reports
• Technology, devices, and platforms

8. Analysis Hub

• All roads lead here: Analysis Hub
• Pathing analysis
• Funnel visualization analysis

9. Configuration Basics

• Enhanced measurement
• Setting up goals
• Managing user accounts

Conclusion

• Next steps