Learn to measure and analyze e-commerce performance effectively in Google Analytics 4 (GA4). Begin by exploring data collection methodologies in GA4, followed by key configuration essentials for optimal setup. Explore e-commerce measurement techniques specific to GA4, enabling users to track sales and customer interactions accurately. Master data visualization through Looker Studio and create compelling and insightful reports. Demonstrate your knowledge by building a real Google Merchandise Store dashboard proving real-world application of the tool.
Overview
Syllabus
- Data Collection in Google Analytics 4
- Learn to set up a GA4 data stream, install GA4 via Google Tag Manager, and use GTM’s preview and debug tools to track and verify data collection effectively.
- Configuration Essentials in GA4
- Learn GA4 account setup, manage user access, configure data collection/privacy, set up custom reports, and connect GA4 to BigQuery for advanced analysis.
- E-Commerce Measurement in GA4
- Learn to implement ecommerce tracking in GA4, use recommended events, explore monetization reports, and create audience segments for better marketing insights.
- Data Visualization in Looker Studio
- Learn data visualization basics and build effective dashboards in Looker Studio by connecting GA4 data, navigating the UI, and creating data blends and joins.
- Google Merchandise Store Dashboard
- Audit the GA4 setup of Google Merchandise Store and provide two recommendations to improve the current GA4 implementation setup. Rebuild an updated Looker Studio dashboard with GA4.
Taught by
Michael Yang, Kedar Kodgire and Lindsay Kavanagh
