Google Analytics 4 Essentials

Overview

Explore Google Analytics 4 and learn the new features and functionalities. Students will learn about setting up a GA4 account, exploring reports, and defining key events for effective data analysis. The course covers user acquisition, engagement, and retention strategies, as well as building custom reports using Data Studio. Participants will also gain hands-on experience with event tracking, user attributes, and access management in GA4.

Syllabus

Getting Started with Google Analytics 4

Discover the Essentials of Google Analytics 4 (GA4). Learn fundamental web analytics concepts and explore key metrics and insights through standard reporting.

Standard Reporting in GA4

Learn to navigate GA4’s Reports tab, focusing on Users, Acquisition, and Engagement to understand who your users are, where they come from, and what they do.

Custom Reporting in GA4

Learn to customize GA4 reports with filters, segments, and templates, build custom reports in Explore, and export data to spreadsheets or Google Sheets.

Advertising Measurement in GA4

Explore data visualization using Looker Studio & Google Analytics. Learn to analyze, interpret complex data, create readable charts, graphs and dashboards.