Google Analytics Course: Track, Analyze & Grow

Overview

Have you ever wondered how top brands can pinpoint exactly what fuels their growth? The secret is to be a data master — and that’s precisely what this Google Analytics Course shows you how to do. This is not just another course on analysis; this is a step-by-step guide to help you start using website data today to gain valuable insights into growth. You’ll learn how to see what your users do, where they come from, and what makes them convert — giving you the clarity and confidence to make smarter marketing decisions every day. From setting up GA4 and installing tracking codes to analyzing real-time reports, user journeys, and conversion data, you’ll gain the skills to measure what matters. You’ll also explore advanced tools like Google Tag Manager and Looker Studio to create reports that impress and inform. Each module is crafted around Google’s latest standards, blending engaging videos, practical exercises, and expert-led insights — ensuring your learning translates into real-world results. Enroll now — transform data into strategy, insight into impact, and become the analytics expert who drives measurable growth.

Syllabus

Getting Started with Google Analytics 4: Setup and Data Analysis

Learn what GA4 is, why it's essential, and how to set up accurate tracking. Explore the dashboard and analyze key data like traffic sources, demographics, popular pages, and real-time user activity.

Enhancing Insights with Goals and Practical GA4 Techniques

Master events, conversions, and form tracking to measure meaningful actions. Analyze devices, landing pages, page speed, and site search data to uncover deeper insights about user behavior.

Advanced Google Analytics 4: Analysis, Customization & Reporting

Practice real-world GA4 analysis with segment overlaps, cohort insights, and monetization reporting. Build custom reports, explore retention trends, set up campaign tracking, and use Looker Studio for visual dashboards.