Develop Your Social Media Marketing Skills

Social media marketers are an organization's direct connection to a consumer. Social media has dramatically altered marketing by allowing businesses to authentically engage with their customers. In this learning path, discover how to leverage social media in your overall marketing strategy, and learn best practices for helping you successfully connect with consumers.

Learn the foundational skills of social media marketing.
Leverage the best social tools for your business.
Discover how to create and measure content for social media.

Syllabus

Courses under this program:
Course 1: Social Media Marketing Foundations
-Learn how social media has changed the marketing landscape, how to best leverage social in an overall marketing strategy, and the best practices for social media campaigns.

Course 2: Social Media Marketing: Strategy and Optimization
-Learn how to optimize your social media marketing mix and refresh your strategy for Facebook, Instagram, LinkedIn, TikTok, and other popular platforms.

Course 3: Marketing: Copywriting for Social Media
-Fine-tune your social media copywriting skills. Discover how to tailor content for top online platforms and improve your posts using feedback and A/B testing.

Course 4: Essential Skills for Social Media Managers
-Explore the skills you need on your journey to become a successful social media manager. This course is audio-only.

Course 5: Content Creation: Strategy and Tools
-Master proven strategies and AI-powered tools to effortlessly create high-quality, engaging social media content that drives results and saves you time.

Course 6: Social Media Marketing Strategy: TikTok and Instagram Reels
-Learn how to produce high-performing short videos for TikTok and Instagram Reels to boost your social media marketing campaigns.

Course 7: Social Media Stories: Creative Strategies and Tips
-Digital marketing expert Martin Waxman teaches how to creatively leverage social media stories to help achieve your business goals.

Taught by

Brian Honigman, Megan Adams, Martin Waxman, MCM, APR, Megan Adams, Megan Adams, Megan Adams, Megan Adams, Anson Alexander, Anson Alexander, Michael Taylor and Martin Waxman, MCM, APR