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LinkedIn Learning

Social Media Marketing Professional Certificate by Hootsuite

via LinkedIn Learning Path

Overview

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Social media marketing is a powerful tool for businesses to engage with their audience. These courses teach you how to create impactful social media campaigns, optimize your strategy across various platforms, and leverage storytelling and video content to boost engagement. Tune in, pass the final exam, and earn your certificate. Check out Hootsuite Academy to learn more from this global leader in social media management.

This learning path is endorsed by Hootsuite. In addition to earning your certificate, you can get an exclusive 30% discount on Hootsuite Professional or Teams plans. You can also receive a US $500 LI ads credit when you use Hootsuite to advertise on LinkedIn—same spend, twice the reach. See this offer's Terms and Conditions to determine eligibility.
  • Learn the foundations of social media marketing.
  • Create an optimized social marketing strategy.
  • Sharpen your copywriting and storytelling skills.
  • Explore content repurposing strategies.

Syllabus

Courses under this program:
Course 1: Social Media Marketing Foundations
-Learn how social media has changed the marketing landscape, how to best leverage social in an overall marketing strategy, and the best practices for social media campaigns.

Course 2: Social Media Marketing: Strategy and Optimization
-Learn how to optimize your social media marketing mix and refresh your strategy for Facebook, Instagram, LinkedIn, TikTok, and other popular platforms.

Course 3: Marketing: Copywriting for Social Media
-Fine-tune your social media copywriting skills. Discover how to tailor content for top online platforms and improve your posts using feedback and A/B testing.

Course 4: Marketing: How to Use High-Impact Storytelling
-Learn how to leverage storytelling in content to increase the impact of your marketing.

Course 5: Content Marketing: Ways to Repurpose Video Content
-Explore cutting-edge content marketing strategies to repurpose video content across various platforms and boost engagement with your audience.

Taught by

Brian Honigman, Martin Waxman, MCM, APR, Michaela Alexis, Melanie D. and Tamara Thompson

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