- Learn the fundamentals of digital marketing.
- Learn to use social media in your marketing strategy.
- Learn to leverage SEO principles in your content strategy.
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Overview
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Enhance your digital marketing expertise by diving deeper into best practices for your strategies--from social media to SEO and beyond.
Syllabus
Courses under this program:
Course 1: Digital Marketing Foundations
-Learn the key skills, strategies, and techniques of digital marketing—a key skill to support the success of your brand and business.
Course 2: Social Media Marketing Foundations
-Learn how social media has changed the marketing landscape, how to best leverage social in an overall marketing strategy, and the best practices for social media campaigns.
Course 3: Social Media Marketing: Strategy and Optimization
-Learn how to optimize your social media marketing mix and refresh your strategy for Facebook, Instagram, LinkedIn, TikTok, and other popular platforms.
Course 4: Social Media Marketing Strategy: TikTok and Instagram Reels
-Learn how to produce high-performing short videos for TikTok and Instagram Reels to boost your social media marketing campaigns.
Course 5: Marketing on Facebook
-Learn how to use Facebook to market your business, develop your brand, and access new prospects and customers with Facebook pages, stories, offers, and more.
Course 6: Marketing on LinkedIn (2024)
-Learn to leverage LinkedIn for your business. Professionals from small businesses to global enterprises will benefit from exploring new features and current best practices.
Course 7: SEO: Keyword Strategy
-Get clear insights and practical tips on how to develop a solid SEO keyword strategy.
Course 8: Marketing Strategy: SEO Content Writing
-Explore how to use SEO as a powerful tool to get more eyeballs on the content you write. It will help you be in front of your customers when they are looking for you on Google.
Course 9: Augmented Reality Marketing
-Learn about augmented reality (AR), a high-impact immersive technology, and how to form an AR marketing strategy.
Course 1: Digital Marketing Foundations
-Learn the key skills, strategies, and techniques of digital marketing—a key skill to support the success of your brand and business.
Course 2: Social Media Marketing Foundations
-Learn how social media has changed the marketing landscape, how to best leverage social in an overall marketing strategy, and the best practices for social media campaigns.
Course 3: Social Media Marketing: Strategy and Optimization
-Learn how to optimize your social media marketing mix and refresh your strategy for Facebook, Instagram, LinkedIn, TikTok, and other popular platforms.
Course 4: Social Media Marketing Strategy: TikTok and Instagram Reels
-Learn how to produce high-performing short videos for TikTok and Instagram Reels to boost your social media marketing campaigns.
Course 5: Marketing on Facebook
-Learn how to use Facebook to market your business, develop your brand, and access new prospects and customers with Facebook pages, stories, offers, and more.
Course 6: Marketing on LinkedIn (2024)
-Learn to leverage LinkedIn for your business. Professionals from small businesses to global enterprises will benefit from exploring new features and current best practices.
Course 7: SEO: Keyword Strategy
-Get clear insights and practical tips on how to develop a solid SEO keyword strategy.
Course 8: Marketing Strategy: SEO Content Writing
-Explore how to use SEO as a powerful tool to get more eyeballs on the content you write. It will help you be in front of your customers when they are looking for you on Google.
Course 9: Augmented Reality Marketing
-Learn about augmented reality (AR), a high-impact immersive technology, and how to form an AR marketing strategy.
Taught by
Brad Batesole, Brian Honigman, Martin Waxman, MCM, APR, Anson Alexander, Megan Adams, Martin Waxman, MCM, APR, Megan Adams, Megan Adams, Megan Adams, Megan Adams, Anson Alexander, Anson Alexander, Michael Taylor, Brian Honigman, David Booth, Anson Alexander, Matt Bailey, Matt Bailey, Sherry Bonelli, David Booth, Patrick Rauland, Sam Dey, Brad Batesole, Brad Batesole and Sam Dey