Advance Your Content Marketing Skills

Cultivate top content marketing skills. In this path, you'll learn how to create and deliver relevant, flexible, high-quality content in various mediums. Content marketing is an effective way to boost interest in your products or services across multiple channels and generate solid leads.

Build and launch a powerful content marketing strategy.
Create and repurpose content assets efficiently.
Learn best practices for distribution, SEO, and more.

Syllabus

Courses under this program:
Course 1: Content Strategy for Marketers
-Learn how to develop a content strategy with common marketing objectives—from generating leads to increasing your brand's authority.

Course 2: Content Marketing: Distribution Strategy
-Learn about content distribution strategies, including tools to support implementation.

Course 3: Content Marketing: Ways to Repurpose Video Content
-Explore cutting-edge content marketing strategies to repurpose video content across various platforms and boost engagement with your audience.

Course 4: Social Media Marketing: Content Batching and Repurposing
-Learn how to be more efficient with your time and get more value out of your social media content with content batching and repurposing strategies.

Course 5: Marketing Strategy: SEO Content Writing
-Explore how to use SEO as a powerful tool to get more eyeballs on the content you write. It will help you be in front of your customers when they are looking for you on Google.

Taught by

Brad Batesole, C.C. Chapman, Ian Lurie, Morten Rand-Hendriksen, Matt Bailey, Colleen Jones, Megan Adams, Brian Honigman, David Booth, Melodie Tao, Corey Koberg and Brian Honigman