Advance Your Content Marketing and SEO Skills

The marketing landscape shapes how businesses connect with their customers. In this learning path, grow your skills in two areas of digital marketing: content marketing and SEO. Explore how to measure your marketing investments, build successful content marketing campaigns, and other critical topics.

Discover how to build an effective content marketing strategy.
Identify how to apply key SEO principles to your content.
Explore the best marketing tools to support your SEO efforts.

Syllabus

Courses under this program:
Course 1: Content Marketing: ROI
-Learn how to establish goals and metrics for your content marketing, calculate ROI, develop assets to drive results, and effectively report campaign progress to stakeholders.

Course 2: Content Strategy for Marketers
-Learn how to develop a content strategy with common marketing objectives—from generating leads to increasing your brand's authority.

Course 3: Content Marketing: Producing and Promoting Live Video
-Learn how to use live video marketing to generate more visibility for your business or brand on social media.

Course 4: Marketing Strategy: SEO Content Writing
-Explore how to use SEO as a powerful tool to get more eyeballs on the content you write. It will help you be in front of your customers when they are looking for you on Google.

Course 5: SEO Strategy: Link Building
-Learn how to improve your brand's SEO with an effective link-building strategy.

Course 6: Marketing Tools: SEO
-Explore the must-haves for your SEO tool kit, including Google Tools, SEMRush, Moz, the best AI tools to start adding to your toolkit, and more.

Taught by

Brad Batesole, Brian Honigman, Brad Batesole, Keitha Maciel, David Booth, Matt Bailey, Megan Adams, Megan Adams, Megan Adams, Viveka von Rosen, Virginia O'Connor, Melodie Tao, Anson Alexander, Jim Huffman and Corey Koberg