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Advance as a Digital Marketing Specialist

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Overview

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Note: This learning path will be updated on September 15, 2026. To earn your certificate of completion without interruption, complete the path before that date. If you can't, additional courses may be required.

Develop your digital marketing skills to effectively create new opportunities for your business as a digital marketing specialist. From customer touch points and content strategy to SEO and analytics, this path guides you through the best practices and principles of digital marketing.
  • Explore the marketing landscape, including SEO and analytics.
  • Identify key activities of a digital marketing professional.
  • Create relevant and engaging marketing assets that resonate with your audience.

Syllabus

Courses under this program:
Course 1: Digital Marketing Foundations (2022)
-Learn the key skills, strategies, and techniques of digital marketing—a key skill to support the success of your brand and business.

Course 2: Marketing Foundations (2022)
-Discover the core concepts and basic analytic skills that every new marketer needs to know.

Course 3: SEO Foundations
-Explore the concepts of search engine optimization (SEO). Learn the strategy behind great SEO including keyword planning, link building and SEO for ecommerce, and mobile audiences.

Course 4: Social Media Marketing Foundations
-Learn how social media has changed the marketing landscape, how to best leverage social in an overall marketing strategy, and the best practices for social media campaigns.

Course 5: Content Marketing Foundations
-Explore the extraordinary value of content marketing and how it can benefit a business if executed properly.

Course 6: Email and Newsletter Marketing Foundations
-Add email to your marketing mix. Get strategies, tips, and expert training to create email marketing campaigns that engage and convert.

Course 7: Marketing Analytics Foundations
-Learn the fundamentals of marketing analytics and become a data-driven marketer.

Course 8: Marketing Foundations: Ecommerce
-Learn about the components of ecommerce, current online shopping behavior, and successful ecommerce marketing strategies.

Course 9: Marketing Foundations: Customer Decision Journey
-Create an insight-driven relationship between your customers and brand. Use the decision journey to create buyer personas and messaging to inspire customers when it matters most.

Taught by

Brad Batesole, Corey Koberg, David Booth, Brad Batesole, Brian Honigman, Brian Honigman, Megan Adams, Anson Alexander, Martin Waxman, MCM, APR, Megan Adams and Tony Harmer

Reviews

4.2 rating, based on 8 Class Central reviews

Start your review of Advance as a Digital Marketing Specialist

  • Profile image for Narendra Kumar Gupta
    Narendra Kumar Gupta @narendragupta
    13
    Great course understand the basic to advanced digital marketing stream and this course is helpful for future in marketing
  • Abid Saeed
    3
    It was a great experience, Doesn't take a long process, Anytime can start and finish the course with them, after Pandemic That is best way to learn
  • Bruno Sarmento Farias
    1
    Muito bom o curso, aprofundou bastante tanto a parte teórica como prática.

    E esse modelo de aprendizagem nos trás um ensinamento ainda maior
  • Profile image for Erfan Shokrollahzadeh
    Erfan Shokrollahzadeh
    hello, this course its was good. Because I think this cousre help me to understand content about digital marketing and how work in the real world.
  • Profile image for Sajid Abbas
    Sajid Abbas
    Excellent work has been done on this platform, particularly for newcomers.this is the best platform; anybody can learn anything with their own spirit and flexibility.
  • Anonymous
    Not worth the time. There are 1000 other options. Wasted more than 2 hours to figure out it’s not going anywhere.
  • Profile image for Vishal Vairal
    Vishal Vairal
    Great course understand the basic to advanced digital marketing stream and this course is helpful for future in marketing
  • Muktadirul Islam
    It was a nice journey. I am considering myself as lucky to have this. Looking forward for implementation

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