Advance as a Digital Marketing Specialist

Courses under this program:
Course 1: Digital Marketing Foundations
-Learn the key skills, strategies, and techniques of digital marketing—a key skill to support the success of your brand and business.

Course 2: Marketing Foundations
-Discover the core concepts and basic analytic skills that every new marketer needs to know.

Course 3: SEO Foundations
-Explore the concepts of search engine optimization (SEO). Learn the strategy behind great SEO including keyword planning, link building and SEO for ecommerce, and mobile audiences.

Course 4: Social Media Marketing Foundations
-Learn how social media has changed the marketing landscape, how to best leverage social in an overall marketing strategy, and the best practices for social media campaigns.

Course 5: Content Marketing Foundations
-Explore the extraordinary value of content marketing and how it can benefit a business if executed properly.

Course 6: Email and Newsletter Marketing Foundations
-Add email to your marketing mix. Get strategies, tips, and expert training to create email marketing campaigns that engage and convert.

Course 7: Marketing Analytics Foundations
-Learn the fundamentals of marketing analytics and become a data-driven marketer.

Course 8: Marketing Foundations: Ecommerce
-Learn about the components of ecommerce, current online shopping behavior, and successful ecommerce marketing strategies.

Course 9: Marketing Foundations: Customer Decision Journey
-Create an insight-driven relationship between your customers and brand. Use the decision journey to create buyer personas and messaging to inspire customers when it matters most.