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Coursera

Digital Marketing Basics

via Coursera

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Overview

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By the end of this course, you will master the core pillars of the digital landscape, from search engine visibility to building loyal online communities. You will gain a deep understanding of how to define target audiences, craft compelling brand voices, and use data-driven insights to guide your marketing decisions. Completing this program equips you with a digital-first mindset, allowing you to translate your knowledge into impactful real-world strategies. Whether you are aiming to grow a business or advance your professional career, you will benefit from a structured understanding of the modern customer journey and the strategic tools needed to navigate it successfully. What makes this course unique is its holistic approach to the digital ecosystem. Rather than focusing on a single platform, we explore the interconnected roles of SEO, email retention, and social media psychology. This course bridges the gap between technical optimization and creative storytelling, providing a resilient foundation that stays relevant even as the industry evolves. If you want to transform from a passive observer into a strategic digital professional, this course serves as your essential roadmap.

Syllabus

  • Introduction
    • Explore the transition to digital marketing and the ethical principles essential for success in modern business.
  • Digital Marketing Fundamentals
    • Learn to identify target audiences and implement cohesive SEO, social media, and content strategies through practical marketing funnels.
  • Email Marketing & Customer Retention
    • Learn to build and manage high-performance email campaigns by mastering subscriber lifecycles, psychological copywriting, and strategic segmentation.
  • Social Media Marketing
    • Master the social media landscape by understanding platform algorithms, brand voice, and the strategic balance between organic content and paid advertising.
  • SEO & Analytics
    • Master the search ecosystem and web analytics by optimizing site authority and leveraging GA4 for data-driven insights.
  • Final
    • Explore emerging digital trends and validate your expertise through a comprehensive final evaluation and course summary.

Taught by

Anton Voroniuk

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