Overview
Build job-ready digital marketing skills by learning from industry experts. Run live campaigns, analyze results, and apply proven techniques to engage audiences and strengthen brand performance in this comprehensive Nanodegree.
Syllabus
- Welcome to the Digital Marketing Nanodegree!
- Marketing Fundamentals
- This course covers the fundamentals of digital marketing, including the what, why, where, when, and how of marketing your business to the appropriate audience.
- Marketing Data and Technology
- Apply data analysis techniques to assess marketing effectiveness. Learn Google Analytics fundamentals, KPI measurement, and A/B testing to improve engagement, boost conversions, and make informed marketing decisions.
- The Electives: An Overview and Graduation Reminder
- Here you can find information on what is required for graduation and details on the five Digital Marketing Nanodegree elective courses
- Social Media Marketing
- Explore the world of social media marketing. From content calendars to targeted ads, learn how to plan, execute, and optimize campaigns that align with customer journeys and brand objectives.
- Search Engine Optimization (SEO)
- SEO is your pathway to higher search rankings and more traffic. This course covers keyword strategy, UX optimization, link-building, and auditing skills to enhance visibility and improve search performance.
- Search Engine Marketing (SEM)
- Reinforce your brand’s online presence with targeted SEM campaigns. Gain skills in keyword research, ad creation, bid management, and analytics to increase search visibility and meet your marketing objectives.
- Digital Advertising
- This course is about effectively engaging audiences with digital advertising across websites, mobile apps, streaming videos and other types of digital content through programmatic technology, campaign planning frameworks, and the Google Ads self-serve campaign management platform. Consumers are increasingly spending more of their time online through a variety of connected devices. Advertisers can now promote their products or services through targeted display, video and audio ads in a way that is non-disruptive - and increasingly integrated into the digital experience for these customers.
- Email Marketing
- Learn to plan, create, and optimize email campaigns that convert. Build subscriber lists, craft compelling content, A/B test variations, and measure results to improve performance and strengthen customer relationships.
- Congratulations!
- Congratulations on finishing your program!
Taught by
Anke Audenaert, Daniel Kob, Julia Aspinal, Hassan H., Ashley B., Susan L., Daniel S., Henning R. and Olivera R.
Reviews
4.7 rating, based on 24 Class Central reviews
4.7 rating at Udacity based on 1022 ratings
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Udacity U-turns on Refunds They charged me $899 for the C++ nanodegree, with a refund deadline of 7 days. I purchased this Oct 18, 2019. But I request my refund and cancellation to both Sherry and Pritha before the 7 day deadline. This entire compan…
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Pretty good content. Some of the projects have overly strict requirements that make them irrelevant. Also Udacity is great at sales and REALLY BAD at customer service and refunds. I waited over a month for a reply to my email, and was charged double because of that, it's taken another month for another reply. Now, I don't have access to the course AND was overcharged $400. This is actually the second time this has happened. It feels a little misleading. If I had thousands of dollars to blow, I'd probably re-enroll and go through it again, but I think there are enough high quality marketing courses out there with better customer service, support and followup.
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Que bom que você tem como meta se tornar um profissional de marketing digital! Pode ser difícil fazer a transição, mas com as estratégias certas e etapas práticas, você pode alcançá-la. Aqui estão algumas dicas para ajudar você a começar: Aprenda o…
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I love this course so far, I’m learning more than I even expected. I enjoy the hands-on projects, they challenge me to think critically and I can see improvements even at my job and the quality of my output. I’m looking forward to learning more and graduating . Thank you Udacity!
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Best investment ever!
This is the only online Digital Marketing course that really delivers a balanced approach between theory and practice. It will give you the fundamentals of digital marketing while providing you with opportunities to have hands-on experience managing platforms like Google Adwords, MailChimp, Facebook Advertising, among others. Udacity understands the challenges of online learning; with this Nanodegree, they managed to create a product that is engaging, with videos that are not long-winded, with teachers that deliver the message in a straight-forward and easy to understand manner. The course is respectful of peoples time, money and intelligence. I'm very satisfied by taking this course. Best investment ever! -
There are many topics and many suggestions.
It's quite hard to fix some concept sometimes but going ahead the process become more clear.
Hoping to end it successfully.
Sorry for my english, just italian! -
"It is very exciting experience.. It is a new field I have never learnt before.. I loved the beginning and hope it will be like this till the end "
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I have been doing Social Media Management for almost 3 years now but wondered what great course to pursue and get started in Digital Marketing. Through thorough research, I came across Digital Marketing Nanodegree. Despite it being costly, I risked enrolling in it and I don't regret the decision. The course is well structured, easy to understand and practice, with deep content and amazing instructors and mentors who know exactly what they are teaching. I am so grateful.
Dennis Njine Karani.
Social Media Manager/Client Services Manager
HBCU Lifestyle. -
This course is my dream, especially for college, I know I can get where I never got by taking it. I can certainly be a great influencer, especially if I know more about marketing and its importance for any job. I know I can move mountains when I want to.
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"It has surpassed my expectations. I like how short and extremely insightful each video course is.
Taking the customer persona assignment has opened my eyes to the actual needs my customers have as opposed to what I had earlier thought they were. " -
Being a beginner in the Marketing industry and Digital Marketing class, I am quite optimistic that the program would surely meet up with my expectations. The lecture platform and the project review method is quite fascinating.
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My learning journey and experience thus far has been exceptional. I'm so happy to be learning this particular course on this platform. this course is packed with real-life projects and solutions that are related to digital marketing.
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The DMND Course is amazing. It is teaching and educating me on so much. It matches my needs, expectations as well as driving me forward to the spacing I would like to specialize in.
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The Udacity Digital Marketing Nanodegree program is quite extensive and very practical. The program has helped me master some aspects of digital marketing I never knew about and get better on the ones I've known.
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The course is interesting and a bit challenging but it was worth it. The review from the reviewers were timely and helpful.
I would recommend this course for everyone who wants to learn Digital Marketing. -
The program is going great so far. I really appreciate the teaching approach, which has made transitioning into a new and unfamiliar industry not as overwhelming as I had anticipated.
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I enjoyed working on this project. I was surprised to see how honest everyone was on their questionnaires. People wanted to help with my project and they gave truthful answers."
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In this cource i have learn about the marketing digitally and this us very good platform to all the students to learn and know more about degital marketing
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"It's very interesting, I like the way how you teach and also your support after I sent my first project. It is better then I expected :)"
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Actually I learned a lot through this course and it affected how I judge some products or social media campaigns all around us.