Generative AI for Digital Marketing

This course will help you learn how to make marketing decisions based on business objectives, data, and the capabilities of artificial intelligence rather than intuition or isolated tactics. Upon completion, you will be able to systematically analyze markets, customer motivations, and business constraints, develop well-grounded marketing strategies, and use AI as a tool for strategic thinking. Throughout the course, you will master core strategic marketing frameworks—from Product–Market Fit and Jobs-to-be-Done to working with NPS and market trends—and learn how to apply them in practice using Microsoft Copilot. The course demonstrates how to use Copilot not only for content generation, but also for analysis, information structuring, presentation development, and support of managerial decision-making. Special attention is given to prompt engineering. You will learn how to guide AI outputs by setting the right context, constraints, and formats in order to achieve predictable, high-quality results without programming. The final module builds an understanding of the ethical and responsible use of AI in a professional environment. The course is designed for marketers, product and growth specialists, as well as managers and consultants who want to integrate AI into strategic work and improve the quality of their decisions.

By the end of this course, you will master the core pillars of the digital landscape, from search engine visibility to building loyal online communities. You will gain a deep understanding of how to define target audiences, craft compelling brand voices, and use data-driven insights to guide your marketing decisions. Completing this program equips you with a digital-first mindset, allowing you to translate your knowledge into impactful real-world strategies. Whether you are aiming to grow a business or advance your professional career, you will benefit from a structured understanding of the modern customer journey and the strategic tools needed to navigate it successfully. What makes this course unique is its holistic approach to the digital ecosystem. Rather than focusing on a single platform, we explore the interconnected roles of SEO, email retention, and social media psychology. This course bridges the gap between technical optimization and creative storytelling, providing a resilient foundation that stays relevant even as the industry evolves. If you want to transform from a passive observer into a strategic digital professional, this course serves as your essential roadmap.

Master Google Gemini for real digital marketing work — not theory, but the prompts, workflows, and techniques that produce results you can use the same day. By the end of this course, you will know how to write structured prompts that consistently generate high-quality output, use Gemini across Google Workspace tools including Docs, Sheets, and Gmail, conduct audience research and competitor analysis, create and adapt content for multiple channels and regions, build SEO assets and paid ad copy at scale, and manage campaign operations from briefs to performance reports. What makes this course different is its focus on practice over explanation. Every lesson is built around a real marketing task — buyer personas, customer journey maps, Google Ads headlines, FAQ schema code, email thread summaries, data cleaning — with ready-to-use prompts you can take directly into your own work. The RACE prompting framework runs through every module, giving you a repeatable structure for any task Gemini can help with. Whether you are new to AI tools or already using them and want sharper, more consistent results, this course gives you a complete, practical system for integrating Gemini into your marketing workflow from day one.