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Coursera

Google Gemini for Digital Marketing

via Coursera

Overview

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Master Google Gemini for real digital marketing work — not theory, but the prompts, workflows, and techniques that produce results you can use the same day. By the end of this course, you will know how to write structured prompts that consistently generate high-quality output, use Gemini across Google Workspace tools including Docs, Sheets, and Gmail, conduct audience research and competitor analysis, create and adapt content for multiple channels and regions, build SEO assets and paid ad copy at scale, and manage campaign operations from briefs to performance reports. What makes this course different is its focus on practice over explanation. Every lesson is built around a real marketing task — buyer personas, customer journey maps, Google Ads headlines, FAQ schema code, email thread summaries, data cleaning — with ready-to-use prompts you can take directly into your own work. The RACE prompting framework runs through every module, giving you a repeatable structure for any task Gemini can help with. Whether you are new to AI tools or already using them and want sharper, more consistent results, this course gives you a complete, practical system for integrating Gemini into your marketing workflow from day one.

Syllabus

  • Introduction to Gemini and Workspace
    • Explore Gemini basics, prompting principles, quick marketing wins, and key Workspace capabilities.
  • Research and Audience Analysis
    • Build buyer personas, analyze reviews, research competitors, spot trends, and map customer journeys.
  • Content Creation
    • Create captions, headlines, regional copy, images, carousels, content repurposing, and brand voice outputs.
  • SEO and Paid Advertising
    • Group keywords, write SEO metadata, create ad copy, prioritize SEO fixes, build schema, and plan A/B tests.
  • Campaign Operations and Data Management
    • Summarize threads, draft briefs, clean data, write reports, personalize outreach, and plan campaigns.
  • Final
    • Review key skills, explore AI marketing trends, use a prompt library, and complete the final assessment.

Taught by

Anton Voroniuk

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