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Coursera

Master AI for Digital Marketing & Content Creation

LearnKartS via Coursera

Overview

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Master the world’s most powerful AI assistant with ChatGPT Fundamentals & Prompt Engineering — a future-ready course that takes you from beginner to expert with clarity, confidence, and creativity. Start by understanding how ChatGPT thinks: its interface, Plus features, tokens, and responsible use. Then move into advanced prompt engineering — from priming and modifiers to structured frameworks like Chain-of-Thought, Few-Shot, and Role-Based prompting that elevate every output. This course isn’t just theory — it’s a practical roadmap packed with 150+ prompts, real business use cases, and hands-on projects across marketing, SEO, content creation, social media, podcasting, and even visual design using DALL·E 3. You’ll also explore ChatGPT-4o’s newest capabilities, including data analysis, image generation, and collaborative tools like Canvas and Shared Chats. No matter if you are a marketer, creator, educator, or entrepreneur, this course will help you automate smarter, create faster, and communicate better. Master how to craft prompts that reason like professionals — and become an early leader in the AI revolution. Enroll today, and reinvent how you work, write, and innovate.

Syllabus

  • ChatGPT Fundamentals & Basics
    • Learn how ChatGPT works, explore the interface, key features, and essential prompting techniques. Build a strong foundation with powerful prompt engineering methods and practical writing, analysis, and content creation skills.
  • Mastering Digital Marketing & Content Creation with ChatGPT
    • Use ChatGPT to research audiences, plan content, create SEO blogs, emails, ads, and full marketing funnels. Develop high-performing content across platforms and boost productivity with AI-powered workflows.
  • Practical Applications of Google Gemini in Digital Marketing & Content Creation
    • Discover how Google Gemini supports research, keyword analysis, content writing, video scripting, social posts, and podcast creation. Learn to repurpose content efficiently and build multi-platform creative workflows.
  • Advanced Applications of Google Gemini for Business & Content Creation
    • Use Gemini to create online courses, landing pages, sales copy, email sequences, and complete marketing funnels. Build business-ready assets, analyze customer data, and apply ethical AI writing for professional results.

Taught by

Tanmoy Kumar Das and LearnKartS

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