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Coursera

Complete GenAI Toolkit: ChatGPT, Gemini, and Midjourney

Starweaver via Coursera

Overview

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Complete GenAI Toolkit: ChatGPT, Gemini, and Midjourney is a practical, intermediate-level course designed for professionals, marketers, freelancers, content creators, small-business owners, and learners who want to use Generative AI across real work and business scenarios. Rather than focusing on a single platform, the course helps learners build practical fluency across a broad generative AI (GenAI) toolkit and understand how to choose the right tool for the task. Through eight structured modules, learners will work with tools including ChatGPT, Custom GPTs, Google Gemini, Midjourney, DALL-E, Stable Diffusion, Adobe Firefly, AI video and voice tools, and automation platforms such as Zapier. The course covers prompt engineering, content creation, SEO, social media, productivity, digital marketing, AI image generation, video production, workflow automation, and AI-powered side-income opportunities. Hands-on labs and practical exercises help learners move beyond one-off prompts and build repeatable AI workflows using this GenAI toolkit. By the end of the course, learners will be able to select appropriate AI tools for different use cases, create high-quality text and visual outputs, build Custom GPTs, develop AI-assisted marketing workflows, produce AI-powered video content, and automate recurring tasks across work and business activities.

Syllabus

  • ChatGPT Fundamentals & Prompt Engineering
    • This module introduces ChatGPT fundamentals and the principles of effective prompt engineering. You’ll learn how to structure prompts, improve AI responses, and use ChatGPT effectively for practical tasks.
  • ChatGPT for Content, SEO & Social Media
    • This module explores how ChatGPT can support content creation, SEO, social media, and copywriting workflows. You’ll learn to create SEO-friendly content, social posts, advertising copy, and other professional written materials.
  • ChatGPT for Productivity, Business & Customer Use Cases
    • This module focuses on creating Custom GPTs and applying ChatGPT to business and productivity use cases. You’ll explore how AI can support everyday professional activities and help build repeatable workflows.
  • Google Gemini: Fundamentals to Use Cases
    • This module introduces Google Gemini for content marketing, digital marketing, branding, and analytics. You’ll use Gemini to support audience research, campaign planning, content creation, product information, and analytical workflows.
  • AI Image Generation: Midjourney, DALL-E, Stable Diffusion, Firefly
    • This module explores AI image generation using Midjourney, DALL-E, Stable Diffusion, and Adobe Firefly. You’ll learn how to create visual assets for applications such as branding, product mockups, graphic design, and AI-generated artwork.
  • AI Video, Voice, Music & Photo Tools
    • This module explores AI-assisted video and multimedia production, from scripting and storyboarding to visuals, voiceovers, music, avatars, and editing. You’ll learn how different AI tools can work together to produce multimedia content.
  • AI for Digital Marketing & Analytics
    • This module explores the use of AI across email marketing, content, chatbots, social media, SEO, and analytics. You’ll learn how to select appropriate AI tools based on specific marketing needs and combine them into practical workflows.
  • AI Automation & Side-hustle Income Streams
    • This module explores AI-powered freelancing, side hustles, digital products, online selling, and workflow automation. You’ll learn how tools such as ChatGPT, Midjourney, and Zapier can support income-generating ideas and automate repetitive tasks.

Taught by

Tanmoy Das and Starweaver

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