Master Google Gemini for Work

Master Google Gemini for real digital marketing work — not theory, but the prompts, workflows, and techniques that produce results you can use the same day. By the end of this course, you will know how to write structured prompts that consistently generate high-quality output, use Gemini across Google Workspace tools including Docs, Sheets, and Gmail, conduct audience research and competitor analysis, create and adapt content for multiple channels and regions, build SEO assets and paid ad copy at scale, and manage campaign operations from briefs to performance reports. What makes this course different is its focus on practice over explanation. Every lesson is built around a real marketing task — buyer personas, customer journey maps, Google Ads headlines, FAQ schema code, email thread summaries, data cleaning — with ready-to-use prompts you can take directly into your own work. The RACE prompting framework runs through every module, giving you a repeatable structure for any task Gemini can help with. Whether you are new to AI tools or already using them and want sharper, more consistent results, this course gives you a complete, practical system for integrating Gemini into your marketing workflow from day one.

This course equips project managers, product managers, and team leads to effectively use Google Gemini as a practical co‑pilot across the full project lifecycle. You will start by understanding what Gemini is, how its architecture and capabilities work, and how it compares to other generative AI tools from a project management perspective. You will then learn to navigate the Gemini interface, perform core tasks like drafting content, analyzing documents, and generating task lists, and apply responsible AI principles and decision boundaries for safe, ethical use in professional settings. Building on this foundation, the course dives into prompt engineering for project work. You will deconstruct the anatomy of strong prompts, practice zero-shot, few-shot, chain-of-thought, and iterative prompting techniques, and create a reusable prompt library tailored to your own workflows. You’ll use Gemini to generate project plans and schedules, estimate timelines and risks, map dependencies and critical paths, define SMART goals and KPIs, and organize your personal work. You will also harness Gemini with Google Docs and other tools (e.g., Jira, Asana, Slack) for stakeholder analysis, tailored communication, documentation, risk registers, and AI-assisted decision support. Throughout, you’ll apply data privacy and bias-aware practices, and conclude with a capstone that synthesizes AI-assisted planning, communication, risk management, and automation into a coherent, ethical, AI-ready project practice.