Advanced Content and Social Tactics to Optimize SEO

Overview

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Discover the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. Leverage content marketing and social media as part of your SEO strategy, and how to use influence marketing to establish a website’s authority.

Syllabus

Introduction to Advanced Content and Social Tactics to Optimize SEO

Welcome to Module 1! In this module, you’ll explore the content marketing ecosystem and its connection to search engine optimization (SEO). We’ll begin by reviewing key SEO concepts and examining how on-page and off-page SEO work together to improve online visibility and search rankings. Then, you’ll learn the fundamentals of content marketing, including the purpose and strategy behind five common types of content marketing programs. You’ll also explore best practices for earning high-quality links, understand the “dos and don’ts” of obtaining links, and discover how valuable content can help attract and optimize links naturally. By the end of this module, you’ll be able to develop a content marketing campaign designed to build audience engagement, strengthen online reputation, and increase brand visibility. Let’s dive in!

Social Media Marketing

Welcome to Module 2! In this module, you’ll explore how social media contributes to a company’s online reputation, brand visibility, and overall SEO strategy. You’ll examine the relationship between social media engagement and search performance, and learn how businesses use social platforms to strengthen their digital presence. Throughout the module, you’ll practice strategies for building an effective social media presence, including working with influencers and creating content that resonates with target audiences. You’ll also analyze audience demographics to determine which social media platforms are best suited for specific audiences and marketing goals. By the end of this module, you’ll be able to apply proven social media strategies to grow an audience, increase engagement, and support broader SEO efforts.

Influencer Marketing

Influencer marketing is the focus of this module’s topic. At the end of this module, you will be able to define what influencer marketing is and the role it plays in driving reputation and visibility. You will examine what influencers can do for you and the best approaches in building a relationship with an influencer, hint it’s not about manipulation, but building a strong positive relationship!

Creating Outstanding Content

In this final module, we'll focus on why world class content is a must! At the end of this module, you will be able to identify great content, analyze which content gets the most shares, and create world class content of your own. You will also create successful partnerships that can help develop your content and ultimately drive your content marketing efforts. Did we mention that content is KING?!?