Digital Content Pro: Writing, Strategy & AI

Coursera and University of California, Davis via Coursera Specialization

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Provider

Coursera Specialization
Pricing

Paid Course
Languages

English
Certificate

Certificate Available
Effort

4 weeks, 10 hours a week
Sessions

Self-Paced
Level

Intermediate

Found in

Overview

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Content professionals today need more than strong writing skills. They need to understand strategy, analytics, AI tools, audience engagement, and content performance. In Digital Content Pro: Writing, Strategy & AI, you'll learn how to create, optimize, and evaluate content using modern marketing frameworks and generative AI tools. Through this Specialization, you'll explore how AI can support the writing process, develop content marketing strategies, optimize content for search engines and social media, and use analytics to improve performance. You'll learn how to combine creativity with data-driven decision-making to create content that reaches the right audience and achieves measurable business goals. By the end of this Specialization, you'll be able to: Use generative AI responsibly to support content creation and editing Build content marketing strategies aligned with business objectives Create SEO-optimized and audience-focused content Analyze engagement metrics and identify opportunities for improvement Develop AI-powered social media campaigns and content calendars Use analytics and audience feedback to refine content performance This Specialization is designed for marketers, content creators, entrepreneurs, and professionals who want to strengthen their content strategy skills while learning how to work effectively with AI-powered tools.

Syllabus

Course 1: Writing with Generative AI
Course 2: Boost Engagement: Optimize AI Content Performance
Course 3: The Strategy of Content Marketing
Course 4: Advanced Content and Social Tactics to Optimize SEO
Course 5: Analytics & Optimization Workshop (LinkedIn Focus)
Course 6: Creating Social Media Posts with GenAI: Mastering ChatGPT

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