AI-Powered Modern Marketing

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Overview

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Transform your marketing expertise with cutting-edge AI tools and data-driven strategies in this comprehensive 17-course specialization. You'll learn to leverage generative AI for content creation, SEO optimization, and personalized customer engagement while building advanced analytics capabilities to measure and optimize campaign performance. Starting with foundational AI applications in social media and content marketing, you'll progress through sophisticated techniques for competitor analysis, A/B testing, lead nurturing, and customer lifetime value optimization. Through hands-on projects, you'll create AI-powered marketing plans, build interactive dashboards, automate email campaigns, and develop data-driven strategies that maximize ROI. By completion, you'll be equipped to implement end-to-end AI marketing workflows, from initial content generation to advanced performance analytics, positioning you at the forefront of modern marketing innovation.

Syllabus

Course 1: Boost Engagement: Optimize AI Content Performance
Course 2: Optimize Sales with AI E-commerce Analytics
Course 3: Analyze AI to Amplify Brand Success
Course 4: Automate AI Lead Nurturing & CLV Analysis
Course 5: AI for Brand Visibility
Course 6: Optimize Content with AI for SEO
Course 7: Generate Personalized Content with AI Prompts
Course 8: AI Prompts for SEO Growth
Course 9: Generate Visuals for A/B Testing Success
Course 10: Analyze and Create Your AI Marketing Plan
Course 11: Project Planning: Schedule, Budget, Deliver
Course 12: Analyze AI SEO & Conquer Competitors
Course 13: Visualize & Optimize Your Marketing Spend
Course 14: Match Personas: Craft Engaging AI Content
Course 15: Analyze GA4: Fix Your Data
Course 16: Analyze & Optimize Your AI Visibility KPIs
Course 17: Analyze AI SEO Data for Impact

Courses

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2 hours 1 minute
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AI is transforming digital marketing — and success now depends on working smarter, not just posting more. In this beginner-friendly course, you’ll learn to plan, schedule, and analyze social media content with AI-driven tools. You’ll use Hootsuite Smart Scheduler to build optimized calendars, export analytics data to discover what drives engagement, and design an improvement plan backed by measurable results. By the end, you’ll combine creative intuition with analytics to deliver content that connects, performs, and grows brand visibility.
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2 hours 4 minutes
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In this beginner-friendly course, learners discover how to use AI prompts and dynamic content blocks to create messages that resonate with different audiences. The course begins with an introduction to personalization in practice, highlighting where and why dynamic blocks are applied in email marketing and other communication channels. Learners then explore prompt engineering, building templates that insert variables to generate customized outputs at scale. Through hands-on labs, they design dynamic blocks, write and test prompts, and save AI-generated variations into a CSV file for A/B testing. By the end of the course, learners will be able to combine human creativity with AI efficiency to deliver content that feels personal across marketing campaigns, customer communication, and content delivery.
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2 hours 14 minutes
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Creating content that connects starts with understanding your audience. In this short, hands-on course, you’ll learn to match buyer-persona pain points with the right content formats and generate blog ideas that fill real gaps in your editorial plan. Through practical examples and guided activities, you’ll practice linking personas to blogs, videos, FAQs, and podcasts—then craft targeted blog titles with clear, strategic rationales. Designed for beginner marketers and creators, Match Personas: Craft Engaging AI Content builds your confidence in proposing audience-driven ideas that feel relevant, inclusive, and ready to share with your team.
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2 hours 12 minutes
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Projects succeed or fail long before launch day—and planning makes the difference. This short course gives you the skills to create clear schedules, track progress, and guide your team toward confident delivery. You’ll explore why projects fail without structure, how to design timelines with realistic buffers, and how to monitor budget and communication metrics that reveal true performance.
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1 hour 55 minutes
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AI is changing how marketers create and optimize content. In this course, learners explore how to design clear, structured prompts that guide generative AI tools toward SEO-friendly results. Through short videos, guided discussions, and hands-on labs, learners practice writing effective prompts, refining AI outputs, and generating webpage meta descriptions that meet Google’s SEO guidelines. Along the way, they’ll learn how to evaluate tone, length, and keyword usage—and how to balance automation with human creativity. By the end, learners will have a practical cheat sheet of prompt-writing best practices and a portfolio of optimized meta descriptions they can use in real marketing workflows.
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2 hours 2 minutes
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This course teaches learners how to use generative AI to create brand-consistent, SEO-ready marketing visuals that boost visibility across digital platforms. By focusing on the AI inference pipeline, prompt engineering, and accessibility best practices, participants will learn to generate on-brand images, write SEO-optimized alt text, and publish assets that meet professional marketing standards. Through hands-on labs, interactive discussions, and a final project, learners will combine AI-assisted creation with human judgment to produce visuals that are impactful, inclusive, and campaign-ready. By the end of the course, participants will be able to confidently design and deploy AI-powered marketing content that enhances brand recognition, discoverability, and audience engagement.
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2 hours 6 minutes
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Learn how to measure what truly matters in generative search. In this course, you’ll track impressions, citations, and conversions from GA4, Google Search Console, and SGE in one Power BI dashboard. You’ll master variance analysis to explain shifts, recommend corrective actions, and automate weekly reporting. By the end, you’ll lead confident, data-driven conversations that connect AI visibility to measurable business growth.
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1 hour 41 minutes
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In today’s competitive digital landscape, publishing content isn’t enough—every brand is fighting for attention. This course teaches you to think like an SEO strategist by combining social listening and competitor analysis to uncover hidden opportunities. You’ll learn to interpret audience signals, map competitor strengths, and design counter-strategies that drive real SEO impact. Through engaging videos, case examples, and hands-on projects, you’ll leave with job-ready skills to identify, prioritize, and act on opportunities that move your brand ahead.
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1 hour 51 minutes
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In this beginner-level course, you will learn how to make confident, data-driven SEO decisions using AI-powered insights. Through guided videos, hands-on activities, and reflective discussions, you will explore how to analyze marketing datasets, visualize key relationships, and interpret A/B test results with simple statistical tools. You will begin by identifying meaningful correlations among SEO metrics such as impressions, click-through rate, and conversions. Then you will evaluate meta description tests using a chi-square approach to decide which version performs better with 95 percent confidence. Along the way, you will strengthen your ability to translate data findings into clear, business-ready recommendations that resonate with non-technical audiences. By the end of this short course, you will know how to turn AI-driven SEO data into actionable insights that boost engagement, improve performance, and inform smarter marketing strategies.
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1 hour 57 minutes
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AI assistants are reshaping how people perceive brands. This beginner-friendly course helps you combine a co-marketing strategy with AI-driven insights to strengthen campaigns and brand reputation. You’ll learn how to plan collaborative marketing initiatives, define shared goals, and measure performance using simple, effective metrics. Then, you’ll explore how tools like ChatGPT, Siri, and Copilot describe brands—and how to evaluate that sentiment to improve messaging. Through short videos, practical readings, and hands-on labs, you’ll create a mini co-marketing plan, run an AI sentiment audit, and complete a final challenge connecting both skills. By the end, you’ll know how to use AI insights to design smarter campaigns, refine tone, and gain a competitive edge in digital marketing.
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1 hour 51 minutes
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Data tells every digital story—but only if it’s accurate. In this beginner-friendly course, you’ll learn how to use Google Analytics 4 (GA4) to uncover the real insights behind your marketing metrics. You’ll explore the GA4 Explorations workspace to segment traffic, analyze engagement, and detect irregular patterns that reveal where your audience truly comes from. Then, you’ll dig deeper into what makes analytics trustworthy: clean tagging. Through guided demos and hands-on activities, you’ll learn how to audit GA4 tags, confirm events fire correctly, and catch the small errors that cause big reporting distortions. By the end of the course, you’ll know how to interpret user behavior confidently, diagnose data-quality issues, and create reports that inspire trust across your team.
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1 hour 31 minutes
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In today’s digital landscape, AI is transforming how customers search, discover, and decide. This beginner-friendly course helps you understand AI’s role in modern marketing and apply it with confidence. You’ll map key discovery moments using a guided worksheet, then design a focused marketing plan that connects goals, budgets, and geo-targeted tactics. Step-by-step templates and examples make planning practical and measurable—helping you turn AI insights into real marketing results.
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2 hours 14 minutes
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Learn how to turn automation and analytics into powerful marketing tools. In this beginner-friendly course, you’ll design AI-enhanced email automation workflows that convert leads into customers and analyze Customer Lifetime Value (CLV) to uncover which audiences deliver the highest returns. Through realistic case studies, hands-on labs, and guided reflections, you’ll gain the confidence to build smarter campaigns, interpret data like a strategist, and communicate insights that drive measurable business growth.
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1 hour 50 minutes
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This course introduces practical, hands-on skills for creating and optimizing campaign visuals using generative AI. You’ll learn how to write effective prompts, refine outputs for brand consistency, and prepare assets for A/B testing. Through guided lessons, you’ll generate image variations, compress them for performance, and upload them to a CMS. By the end, you’ll have a clear, repeatable workflow for producing campaign-ready visuals that capture attention and deliver results.
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2 hours 8 minutes
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Optimize Sales with AI E-commerce Analytics helps new digital marketers use AI and analytics to improve online sales. You’ll learn to enhance Shopify product listings with location-based optimization and analyze channel performance using Shopify and Google Analytics 4. Through practical videos, readings, and hands-on labs, you’ll apply what you learn to real e-commerce scenarios. By the end, you’ll know how to create AI-powered product content, track results, and make data-driven marketing decisions that boost sales.
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2 hours
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Make your marketing data work harder for you. In this course, you’ll learn how to turn scattered campaign reports into clear, executive-ready dashboards and use them to drive smarter budget decisions. Explore how to integrate data sources, interpret performance trends, and reallocate spend for maximum ROI. By the end, you’ll think—and act—like a data-savvy marketer who knows how to tell the story behind every dollar.
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1 hour 33 minutes
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You’ll learn how to use AI tools to create SEO-optimized content that ranks higher and reads better. Through short videos, guided discussions, and hands-on exercises, you’ll explore how keyword placement impacts on-page SEO and how to craft effective AI prompts to generate blog posts that balance visibility with readability. You’ll practice reviewing AI-generated drafts for keyword integration, tone, and originality—then refine them for publication.