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AI is changing how marketers create and optimize content. In this course, learners explore how to design clear, structured prompts that guide generative AI tools toward SEO-friendly results. Through short videos, guided discussions, and hands-on labs, learners practice writing effective prompts, refining AI outputs, and generating webpage meta descriptions that meet Google’s SEO guidelines. Along the way, they’ll learn how to evaluate tone, length, and keyword usage—and how to balance automation with human creativity. By the end, learners will have a practical cheat sheet of prompt-writing best practices and a portfolio of optimized meta descriptions they can use in real marketing workflows.
