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Coursera

Claude AI for SEO and Social Media Marketing

LearnKartS via Coursera

Overview

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Keeping up with SEO demands while consistently creating engaging social media content can become overwhelming. This Claude AI for SEO and Social Media Marketing helps you handle both by showing you how to use Claude for SEO research & optimization, social media content creation, prompting, and marketing workflows. You’ll begin the course by exploring SEO basics, keyword generation, & content ideas. Next, you’ll learn how to create SEO-friendly content, optimize existing content, improve meta tags, research backlinks, & analyze competitors. Then, you’ll move into social media prompting, platform-specific content, tone, and feedback. Finally, you’ll use Claude to create ad & sales copy, support automation, & analyze reviews. What sets this course apart is its practical blend of SEO, social media, prompt engineering, and content optimization in one learning path. You’ll build hands-on skills to research keywords, improve SEO content, create social media posts, refine prompts, and support content workflows with Claude. This course is best suited for digital marketers, content creators, & SEO professionals. Enroll now and start using Claude to strengthen your SEO and social media marketing skills.

Syllabus

  • Claude SEO: Getting Started & Keyword Research
    • Learn how Claude can support SEO through keyword research, long-tail keyword generation, and content ideation. Explore practical ways to use Claude to plan relevant content that attracts and engages your audience.
  • Claude SEO: Writing, Optimizing & Outranking Competitors
    • Discover how to create and improve SEO-friendly content, headlines, subheadings, meta tags, and descriptions with Claude. Learn to analyze competitors and research backlinks to find opportunities for stronger SEO performance.
  • Claude for Social Media: Foundations & Prompting
    • Explore Claude’s capabilities for social media marketing and learn how to create effective prompts for better content. Understand how prompt quality, clear instructions, and the right context can improve your social media results.
  • Creating Social Media Content at Scale with Claude
    • Learn to create posts, captions, blogs, video scripts, and platform-specific content with Claude. Explore ways to plan and produce content at scale for different platforms, audiences, goals, and outcomes.
  • Advanced Prompt Engineering for Social Media with Claude
    • Learn advanced prompting techniques to make Claude’s content more natural, conversational, and aligned with your brand voice. Explore feedback, tone control, and prompt structure to consistently improve the quality of social media content.
  • Ad Copy, Automation & Optimization with Claude
    • Discover how to use Claude for ad and sales copy, marketing automation, and analyzing customer reviews and feedback. Learn to turn insights into practical improvements for your products, services, and social media marketing efforts.
  • Course Wrap-Up & Building Your Next Skills
    • In this module, you’ll wrap up your learning journey by reviewing your knowledge through a proficiency quiz and completing the course requirements. You’ll also access bonus content designed to extend your learning and help you apply your SEO and social media marketing skills with greater confidence.

Taught by

Tanmoy Kumar Das and LearnKartS

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