Overview

Google, IBM & Meta Certificates – 40% Off

One Coursera Plus subscription covers most Professional Certificates on Coursera.

What if you could turn one idea into articles, social posts, scripts, emails, & campaigns with less effort? This Claude AI for Content Creation and Marketing course shows you how to use Claude across your content workflow, helping you create, plan, & manage everyday content & marketing tasks efficiently. You’ll start by learning to use Claude to turn ideas into articles, blogs, headlines, e-books, niche content, & clear outlines. Next, you’ll explore SEO, keyword research, social media content, & content calendars. Then you’ll get to work on video and podcast scripts, YouTube optimization, sales copy, email marketing, and advertising. Finally, you’ll learn audience research, buyer personas, funnels, lead magnets, & everyday writing. By the end, you’ll be able to create better content, improve SEO, plan campaigns, research audiences, & use Claude confidently. What makes this course different is its practical approach. It goes beyond basic prompts to show you how to apply Claude across real content and marketing tasks. This makes it a strong fit for content creators, marketers, and business owners. Enroll Now & start creating more effective content and marketing workflows with Claude.

Syllabus

Write Like a Pro: Claude for Articles, Blogs & Headlines
- Create polished articles, blog posts, rewrites, titles, and headlines with Claude, starting from a blank page. Learn practical techniques to shape engaging, audience-focused content that is ready for real-world use.
Long-Form & Specialized Content with Claude
- Create long-form and specialized content, including e-books, niche content, product content, and useful outlines. Learn to turn ideas into structured content assets for different formats and audiences.
Rank with Claude: The Complete SEO Content Workflow
- Explore a complete SEO workflow using Claude for keyword research, content gaps, keyword clusters, and blog ideas. Create SEO-focused titles and optimized blog posts designed around search intent and reader value.
Never Run Out of Content: Social Media with Claude
- Generate fresh social media ideas, engaging posts, polls, quizzes, and platform-ready content with Claude. Organize your ideas into practical content calendars that support consistent social media publishing.
Claude for Creators: Video Scripts, YouTube SEO & Podcasting
- Create video and podcast content with Claude, from ideas and scripts to YouTube metadata, tags, and captions. Learn how to adapt content for different platforms while keeping it engaging and audience-focused.
Sell with Claude: From Landing Page to Ad Campaign
- Use Claude to develop sales copy, landing pages, email sequences, and advertising content for marketing campaigns. Connect your messaging across different channels to support stronger customer engagement and conversions.
Marketing Foundations with Claude: Audience, Persona & Funnel
- Explore audience research, target audiences, buyer personas, marketing funnels, and lead magnets with Claude. Build a stronger marketing foundation by connecting customer needs with focused content and strategies.
Claude for Everyday Writing
- Use Claude for everyday professional and creative writing, including resumes, bios, speeches, presentations, and songs. Learn to shape AI-generated drafts into accurate, useful, and authentic content that reflects your own voice.
Course Wrap-Up & Building Your Next Skills
- Review your learning, access bonus content, and assess your understanding through the proficiency quiz. Reflect on your progress and identify ways to apply Claude skills to future content, marketing, and creative projects.