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Coursera

Optimize Sales with AI E-commerce Analytics

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Overview

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Optimize Sales with AI E-commerce Analytics helps new digital marketers use AI and analytics to improve online sales. You’ll learn to enhance Shopify product listings with location-based optimization and analyze channel performance using Shopify and Google Analytics 4. Through practical videos, readings, and hands-on labs, you’ll apply what you learn to real e-commerce scenarios. By the end, you’ll know how to create AI-powered product content, track results, and make data-driven marketing decisions that boost sales.

Syllabus

  • Optimize Sales with AI E-commerce Analytics
    • Optimize Sales with AI E-commerce Analytics helps new digital marketers use AI and analytics to improve online sales. You’ll learn to enhance Shopify product listings with location-based optimization and analyze channel performance using Shopify and Google Analytics 4. Through practical videos, readings, and hands-on labs, you’ll apply what you learn to real e-commerce scenarios. By the end, you’ll know how to create AI-powered product content, track results, and make data-driven marketing decisions that boost sales.

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