Overview

By completing this course, you will be able to design AI-informed marketing strategies, analyze competitive and customer data, and translate insights into actionable marketing plans. AI Marketing Strategy and Analytics focuses on planning, evaluating, and optimizing marketing initiatives using data and AI-supported insights. You’ll learn how to analyze buyer journeys, identify search-driven discovery moments, and align marketing objectives with measurable performance indicators. This course emphasizes practical strategy development. You’ll create structured marketing plans that integrate timelines, budgets, geographic targeting, and KPIs. You’ll also analyze competitive positioning using keyword and social listening data, evaluate campaign and advertising performance, and visualize marketing spend through integrated dashboards. What makes this course unique is its combination of strategy and execution. Rather than treating analytics as reporting alone, you’ll learn how to use data to guide planning decisions, prioritize initiatives, and justify resource allocation. This course builds on earlier SEO and AI-enabled content skills and prepares you for advanced campaign optimization, performance analysis, and decision-making in later courses.

Syllabus

Analyze and Create Your AI Marketing Plan: Mapping the AI-Driven Buyer Journey

You will explore how AI transforms customer discovery and decision-making across the buyer journey. Using guided worksheets, you’ll map key search-driven discovery moments and identify where AI influences awareness, consideration, and conversion.

Analyze and Create Your AI Marketing Plan: Designing Your AI Marketing Plan

You will create a focused, time-bound marketing plan that connects business goals, geo-targeted tactics, budgets, and performance metrics. Using structured templates and examples, you’ll translate AI insights into measurable marketing actions.

Project Planning: Schedule, Budget, Deliver: Building a Solid Project Plan

You will apply project scheduling principles to build structured timelines with realistic buffers. You’ll design task-based plans that reduce risk, improve coordination, and support confident delivery.

Project Planning: Schedule, Budget, Deliver: Delivering, Tracking, and Improving

You will evaluate project outcomes by reviewing schedule performance, budget utilization, and communication effectiveness. You’ll identify performance gaps and recommend improvements that strengthen delivery and accountability.

Analyze AI SEO & Conquer Competitors: Spotting Gaps with Social Listening

You will use social listening data to uncover audience signals, emerging needs, and content gaps. You’ll interpret patterns in conversations and translate insights into strategic opportunities for SEO growth.

Analyze AI SEO & Conquer Competitors: Turning Competitor Insights into Strategy

You will develop competitive keyword analyses and design counter-strategies based on competitor strengths and weaknesses. You’ll convert insights into measurable SEO actions that improve positioning and visibility.

Visualize & Optimize Your Marketing Spend: Designing Dashboards That Drive Decisions

You will create a business intelligence dashboard that integrates multiple data sources into a clear, executive-ready view. You’ll organize campaign metrics into structured visualizations that support performance analysis.

Visualize & Optimize Your Marketing Spend: From Data to Decisions: Optimizing Your Budget

You will evaluate advertising performance using data trends and ROI indicators. You’ll recommend budget reallocations that improve efficiency and maximize marketing impact.

Project: AI-Driven Marketing Strategy & Competitive Execution Plan

In this project, you will design an AI-informed marketing strategy and execution plan that integrates customer journey analysis, competitive positioning, project planning, and budget optimization. You will analyze market signals, define strategic priorities, plan execution timelines and budgets, and justify decisions using AI-assisted insights and professional judgment. This project simulates a real-world strategic planning assignment commonly owned by marketing managers, growth leads, or consultants. The final deliverable is a leadership-ready strategy artifact that demonstrates your ability to move from insight to execution while balancing ambition, constraints, and accountability. This project focuses on strategic planning and decision-making, not content creation or campaign execution. You are not expected to produce ads, SEO content, prompts, or keywords. Instead, you will demonstrate how execution knowledge informs strategy, prioritization, and trade-offs.