Advertising on Twitter

Introduction

• Reach your audience with Twitter Ads

1. Get Started Advertising on Twitter

• An introduction to Twitter Ads
• Twitter Ad campaign types
• Basic advertising terminology

2. Prepare for Success

• How to craft a powerful profile
• Define and target your audience

3. Foundations of Twitter Ads

• Set up your advertising account
• Navigate the interface

4. Basic Targeting Methods

• Demographic targeting: Geotargeting
• Keyword targeting
• Interest targeting

5. Advanced Targeting Methods

• Tailored Audiences
• Device-based targeting
• Follower look-alike

6. Bidding Configuration

• Set up budgets
• Decide on your bids

7. Create a Campaign

• Set up a campaign
• Set your bid and budget
• Select your audience: Targeting
• Choose your creatives
• Review your campaign

8. Managing Creative

• Manage tweets
• Cards library
• Twitter Media Studio

9. Reviewing Your Analytics

• Review your campaign reports
• Tweet activity
• Video activity

Conclusion

• Next steps