Microsoft Advertising Course

Overview

Ready to go beyond Google and tap into a hidden goldmine of high-intent audiences? This Microsoft Ads Course is your key to dominating one of the most untapped advertising platforms on the internet. Understand how to build, refine, and expand ad campaigns with measurable results — utilizing Bing Search to the Microsoft Audience Network. Ideal for marketers, entrepreneurs, freelancers, and business owners, this course pushes you from a beginner to a Microsoft Ads professional by the end of it. You will master everything — from adding keywords, keyword strategy, bidding, and match types to ad copies and ad extensions to conversion tracking, remarketing, and ecommerce campaigns. Get hands-on experience with advanced techniques, including the Microsoft Ads Editor, UET tags, and automation workflows. In the end, you won’t just have the expertise to become skilled in data-driven ad management, but also be able to turn insights into impactful campaigns that attract, convert, and retain customers. Enroll today to unleash the full potential of Microsoft Ads, reach untapped audiences, and supercharge your digital marketing career.

Syllabus

Microsoft Ads Search

This module introduces the fundamentals of Microsoft Ads, including account setup, keyword research, and campaign creation. You’ll also learn how to use Microsoft Ads Extensions to enhance your search ads and improve campaign performance.

Microsoft Ads Bidding, Audience Targeting & Tracking

In this module, you’ll dive into bidding strategies, audience targeting, and conversion tracking. You’ll learn to optimize your ad campaigns using different bidding options and set up tracking to measure your campaign’s success.

Remarketing & Ecommerce Ads

This module focuses on remarketing campaigns and ecommerce ads. You’ll learn how to engage past visitors with dynamic remarketing and set up product ads using the Microsoft Merchant Center to drive sales.

Microsoft Ads Reports, Tools & Resources

In this final module, you’ll explore reporting tools and resources in Microsoft Ads. You’ll learn how to generate and customize reports, use automated rules, and manage campaigns effectively with the Microsoft Advertising Editor.