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Udemy

100 Days of Google Ads & Microsoft Ads: Ultimate Bootcamp

via Udemy

Overview

2025 Google Ads, Microsoft Ads (Bing Ads) Mastery | 100+ Real World Examples, Ads Editor, Merchant Center, MCC & SA360

What you'll learn:
  • Complete Google Ads - Basic to Advanced Concepts with Practical Examples**
  • Complete Microsoft Ads - Basic to Advanced Concepts with Practical Examples**
  • Bing Ads is now called as Microsoft Ads
  • Search Ads 360 (SA360) - Permium tool for Paid Search
  • Google Ads Manager account (Previously MCC - My Client Center).
  • Proven Strategies, and Best Practices for Client Goals (Ecommerce & Service industries).
  • 100+ Real World Examples to Understand How Things are Done.
  • How to do Performance Analysis for different levels in Google Ads & Bing Ads
  • Knowledge to Build Full Fledged Campaigns Strategically.
  • Understanding Google Ads and Microsoft Ads Algorithms.
  • Microsoft Excel & Google Sheet, Formulas Related To Paid Advertising.
  • #*Everything About Google Ads*#
  • #*Everything About Microsoft Ads (Bing Ads)*#
  • Google Ads - Paid Search Campaign
  • Google Ads - Shopping Campaign
  • Google Ads - Phone Call Campaign
  • Google Ads - Performance Max Campaign
  • Google Ads - Display Campaign
  • Google Ads - Demand Gen Campaign
  • Google Ads - Video Campaign
  • Google Merchant Center
  • Complete Google Ads Editor
  • Microsoft Ads - Paid Search Campaign
  • Microsoft Ads - Shopping Campaign
  • Microsoft Ads - Performance Max Campaign
  • Microsoft Ads - Audience Campaign (Display, Native & Video Ads)
  • Complete Microsoft Ads Editor
  • Microsoft Merchant Center
  • Google Ads & Microsoft Ads Remarketing Setup.

* Trained 1000+ Students

* 2025 Updated Content

* 100+ Real World Examples

* Advanced Strategies & Optimizations Guide

* Everything about Google Ads & Microsoft Ads ( Bing Ads ) in one course - Beginner to Pro*


Note: Bing Ads is now called as Microsoft Ads



Become a Digital Advertising Pro with Google Ads & Bing Ads!

Are you ready to elevate your digital advertising skills? Whether you're a complete beginner or a seasoned marketer looking to refine your expertise, this course is your ultimate guide to mastering Google Ads and Bing Ads (Microsoft Ads). With over 1000+ students trained, this course has helped many transform their advertising skills. By the end of this course, you'll be equipped to manage and optimize high-performing ad campaigns on both platforms.


What You’ll Learn:

  • Master Google Ads from Start to Finish:

    • Understand the fundamentals of Google Ads and the best practices for creating effective campaigns.

    • Learn how to optimize your ads for maximum reach and conversions.

    • Master the Google Ads Editor to streamline your workflow and save time.

    • Use Google Merchant Center to manage and optimize your product listings for better visibility in Google Shopping.

  • Gain Expertise in Bing Ads (Microsoft Ads):

    • Understand how to create and manage effective campaigns on Microsoft Ads.

    • Learn how to use Microsoft Ads Editor and Microsoft Merchant Center to improve campaign performance and reach a broader audience.

    • Compare strategies between Google Ads and Bing Ads to leverage the strengths of each platform.

  • Scale with Google Ads Manager Accounts:

    • Learn how to efficiently manage multiple Google Ads accounts using Manager Accounts.

    • Streamline your advertising efforts and scale campaigns across multiple clients or business accounts.

  • Unlock the Power of Search Ads 360:

    • Dive into Search Ads 360, a powerful tool for managing large-scale search campaigns.

    • Optimize cross-platform performance to boost the results of your search advertising.

  • Real-World Applications & Hands-On Practice:

    • Work with 100+ real-world examples and practical exercises to apply what you learn.

    • Engage in hands-on activities to build your confidence in creating, managing, and optimizing ads.

    • Get personalized feedback and strategies to improve your campaigns.

  • Designed for All Skill Levels:

    • Whether you're a complete beginner or a seasoned professional, this course is designed to help you grow your skills.

    • Learn at your own pace with clear, actionable steps that will lead you from theory to practice.


By the End of This Course, You Will:

  • Master Google Ads and Bing Ads (Microsoft Ads) platforms.

  • Be able to create and optimize high-performing campaigns on both Google Ads and Bing Ads.

  • Be proficient in using Ads Editors, Merchant Centers, and Manager Accounts.

  • Have a deep understanding of advanced strategies to scale and optimize campaigns.

  • Be equipped to drive measurable results for your business or clients.


Why Take This Course?

  • Practical & Hands-On: 100+ real-world examples to ensure you not only understand the theory but also know how to implement it.

  • Comprehensive Coverage: Everything from campaign creation to advanced optimization techniques.

  • Actionable Skills: Learn the tools and strategies that digital advertising professionals use to scale and manage successful campaigns.


Who This Course Is For:

  • Digital marketing beginners eager to get started with Google Ads and Microsoft Ads.

  • Professionals looking to sharpen their advertising skills and broaden their platform expertise.

  • Anyone who wants to master both Google Ads and Microsoft Ads to unlock new opportunities and drive success for their business or clients.



Over 1000+ Students Have Already Transformed Their Advertising Skills—Sign Up Today!

Key Benefits:

  • In-Depth Knowledge of both Google Ads and Bing Ads (Microsoft Ads)

  • Practical Experience through 100+ real-world examples

  • Expert Insights into Google Ads Editor, Merchant Center, Bing Ads Editor, and Search Ads 360

  • Actionable Strategies for managing multiple accounts and scaling campaigns

Syllabus

  • Day 1 - About the Course
  • Day 2 - Introduction to Paid Advertising
  • Day 3 - Key Metrics in Digital Advertising
  • Day 4 - Google Ads Account Creation
  • Day 5 - The Online Presence
  • Day 6 - Conversion Tracking - Part 1
  • Day 7 - Conversion Tracking - Part 2
  • Day 8 - Conversion Tracking - Part 3
  • Day 9 - Types of Targeting's
  • Day 10 - Introduction to Paid Search Campaigns
  • Day 11 - Keyword Research - Part 1
  • Day 12 - Keyword Research - Part 2
  • Day 13 - Keyword Research - Part 3
  • Day 14 - Quality Score
  • Day 15 - Negative Keywords
  • Day 16 - Search Query Report Analysis
  • Day 17 - Google Trends
  • Day 18 - Responsive Search Ads (RSA's)
  • Day 19 - Ad Extensions
  • Day 20 - Search Campaign Creation
  • Day 21 - Google Ads Editor - Bulk Uploads
  • Day 22 - Google Ads Editor - Tools and settings
  • Day 23 - Google Ads Editor - Upload Formats
  • Day 24 - Audience Targeting - Part 1
  • Day 25 - Audience Targeting - Part 2
  • Day 26 - Audience Targeting - Part 3
  • Day 27 - Location & Language Targeting
  • Day 28 - Ad Schedule Targeting
  • Day 29 - Device Targeting
  • Day 30 - Secondary Targets - Summary
  • Day 31 - Search Campaign - Case Study
  • Day 32 - How to Analyze the Reports
  • Day 33 - Limitations, Columns, Segments, View
  • Day 34 - How To Analyze WoW & MoM
  • Day 35 - Dynamic Search Ads (DSA) Campaign
  • Day 36 - Bidding Strategies
  • Day 37 - Maximize Clicks Bidding Strategy
  • Day 38 - Target Impression Share Bidding Strategy
  • Day 39 - Maximize Conversions Bidding Strategy
  • Day 40 - Maximize Conversion Value Bidding Strategy
  • Day 41 - Bidding Strategies - All Together
  • Day 42 - Bidding Strategies - Case Studies
  • Day 43 - Search Campaign Creation - Assignment
  • Day 44 - Customized Reports in Google Ads
  • Day 45 - Edit Existing Campaigns, Ad Groups, Keywords, Ads
  • Day 46 - Google Ads - Auction Insights
  • Day 47 - Google Ads - Quiz
  • Day 48 - Google Ads - Experiments
  • Day 49 - Campaign Groups & Performance Targets
  • Day 50 - Google Ads - Campaign Settings & Ad Group Settings

Taught by

Sivakishore Reddy

Reviews

4.4 rating at Udemy based on 241 ratings

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