Develop expertise in Google Ads with this in-depth workshop focused on planning, launching, and managing effective campaigns. Learn how to write persuasive ad copy, reach the right audiences, manage budgets efficiently, and track conversions to improve return on investment.
Overview
Syllabus
Section I
Introduction to Google Ads
- What is Google Ads?
- Google Ads Terminology
- The Role of Google Ads
- Understanding the Google Network
- How Paid Search Works
- The Pillars of Google Ad Success
Keyword Research
- What is a Keyword?
- Different Types of Keywords
- What is Keyword Research
- Keyword Research Methodology
- How to Choose the Right Keywords to Target
Creating a Google Ads Account
- What is a Campaign?
- Campaign Types
- Campaign Goals
- Naming Your Campaign
- Choosing Campaign Types
- Location Targeting
- Languages
- Budget
- Delivery Method
- Bid Strategies: Manual vs Automated
Keyword Match Types
- What are match types?
- How to use match types
Ad Creation
- What is an Ad Group?
- The Goal of Your Ads
- Anatomy of a Text Ad
- How to Write Compelling Descriptions
- Introduction to Call to Actions
- How to Test Your Ads
- Ad Policies to Comply With
- Ad Extensions
Ad Rank & Quality Score
- What is Quality Score?
- How Quality Score Affects Your Campaigns
- Quality Score Factors
- Understanding the Ads Auction
- What is Ad Rank?
- How Ad Rank Works
Landing Pages
- What is a Landing Page
- Landing Page Use Cases
- Types of Landing Pages
- Steps to Building High Converting Landing Pages
Conversion Tracking
- What is a Conversion?
- What is Conversion Tracking?
- Different Types of Conversions to Track
- Steps to Setting Up Conversion Tracking
- Linking Google Accounts
