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LinkedIn Learning

Advertising on Twitter

via LinkedIn Learning

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Overview

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Learn how to advertise your products and services on Twitter. Find out how to create campaigns, target audiences, define your budget, and schedule and manage tweets.

Syllabus

Introduction
  • Reach your audience with Twitter Ads
1. Get Started Advertising on Twitter
  • An introduction to Twitter Ads
  • Twitter Ad campaign types
  • Basic advertising terminology
2. Prepare for Success
  • How to craft a powerful profile
  • Define and target your audience
3. Foundations of Twitter Ads
  • Set up your advertising account
  • Navigate the interface
4. Basic Targeting Methods
  • Demographic targeting: Geotargeting
  • Keyword targeting
  • Interest targeting
5. Advanced Targeting Methods
  • Tailored Audiences
  • Device-based targeting
  • Follower look-alike
6. Bidding Configuration
  • Set up budgets
  • Decide on your bids
7. Create a Campaign
  • Set up a campaign
  • Set your bid and budget
  • Select your audience: Targeting
  • Choose your creatives
  • Review your campaign
8. Managing Creative
  • Manage tweets
  • Cards library
  • Twitter Media Studio
9. Reviewing Your Analytics
  • Review your campaign reports
  • Tweet activity
  • Video activity
Conclusion
  • Next steps

Taught by

Megan Adams

Reviews

4.4 rating at LinkedIn Learning based on 64 ratings

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