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Data Monetization Strategy: Creating Value Through Data

via GetSmarter

Overview

Integrate data monetization into your business strategy to stay competitive in a digital economy.

On completion of this course, you’ll walk away with: Holistic knowledge of data monetization strategies, including the I-W-S framework, to facilitate data-based value creation. A comprehensive understanding of how to monetize data and the associated opportunities and challenges of data-based value creation. A chosen data monetization strategy to help your company optimize current and future value creation from its data assets.

Syllabus

  • Orientation module: Welcome to your Online Campus
  • Module 1: Data monetization: Converting data into financial value
  • Module 2: Data monetization capabilities: Building enterprise data foundations
  • Module 3: Improving: Generating value through data-driven process optimization
  • Module 4: Wrapping: Generating value from analytics features and experiences
  • Module 5: Selling: Generating value from information solutions
  • Module 6: Data monetization strategy: Choosing a plan for organization-wide value creation

Taught by

Dr. Barbara Wixom

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