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Pricing: Using Data to Improve Pricing Performance

via GetSmarter

Overview

Develop the techniques and guidelines to execute a successful pricing strategy.

On completion of this course, you’ll walk away with: An analytical toolkit to develop a successful pricing strategy, with insight into the opportunities and limitations of data, to help you reinvent your approach to pricing. The understanding to assign economic value to a product or service based on customer demand, equipping you to improve financial performance in your business. Decision-making skills for pricing products across a range of industries, teaching you to account for multiple variables in a complex pricing market.

Syllabus

  • Orientation module: Welcome to your Online Campus
  • Module 1: Value-based pricing: Determining prices based on economic value to the customer
  • Module 2: Survey design: Measuring customer perception of product value
  • Module 3: The role of price elasticity in improving pricing
  • Module 4: Analyzing the right data to drive better pricing decisions
  • Module 5: Implications of customer segmentation and product differentiation for pricing
  • Module 6: Creating a pricing strategy: Consolidating various pricing techniques

Taught by

Catherine Tucker

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