Pay Per Click Advertising Courses and Certifications

University of Arizona

Strategic Digital Marketing: Digital Marketing Channels

Master social media, SEO, SEM, and e-commerce strategies to create integrated digital marketing campaigns that drive visibility, engagement, and conversions across multiple channels.

• Coursera
• 4 hours 46 minutes
• Self-Paced
• Paid Course

LearnKartS

Google Ads Mastery : Create & Optimize Winning Campaigns

Master Google Ads from basics to advanced strategies, covering Search, Display, YouTube & Shopping campaigns with hands-on optimization techniques for maximum ROI.

• Coursera
• 21 hours 15 minutes
• Self-Paced
• Paid Course

Search Engine Marketing

Master digital marketing through hands-on SEM campaign creation, optimization, and management. Learn Google Ads, remarketing strategies, advanced targeting, and automation tools for driving targeted traffic.

• Coursera
• 15 hours 12 minutes
• Self-Paced
• Paid Course

Aptly

Google Ads Search Certification Preparation

Prepare for Google Ads Search Certification exam, reviewing key concepts, campaign management, and career preparation in search marketing.

• Coursera
• 4 hours 2 minutes
• Self-Paced
• Paid Course

LearnKartS

Linkedin Ads Course : Master B2B Lead Generation

Master B2B lead generation through LinkedIn's professional advertising platform with targeting strategies, campaign optimization, and conversion tracking techniques.

• Coursera
• 6 hours 34 minutes
• Self-Paced
• Paid Course

Digital Marketing Institute

Digital Channel Planning Strategy

Master digital marketing channels with strategies for inbound/outbound marketing, social media, content, SEO, ecommerce, and customer service to optimize ROI and drive business success.

• Coursera
• 9 hours 45 minutes
• Self-Paced
• Paid Course

Aptly

Google Search Advertising Implementation

Implement effective Google Ads search campaigns. Master bidding, conversion tracking, and performance optimization. Align strategies with objectives for optimal results.

• Coursera
• 14 hours 23 minutes
• Self-Paced
• Paid Course

LearnKartS

Microsoft Advertising Course

Master Microsoft Ads to reach untapped audiences through Bing Search and Microsoft Audience Network, covering campaign setup, bidding strategies, remarketing, and advanced optimization techniques.

• Coursera
• 9 hours 48 minutes
• Self-Paced
• Paid Course

EDUCBA

Digital Marketing: SEO, PPC & Social Media

Master SEO, PPC, and social media marketing to build powerful digital campaigns, optimize performance, and make data-driven decisions that drive traffic and measurable business results.

• Coursera
• 4 hours
• Self-Paced
• Paid Course

Coursera

Optimize Ads with Google Ads & Quality Scores

Master Google Ads campaign setup and Quality Score optimization to reduce costs and improve ad rankings through strategic bidding and data-driven techniques.

• Coursera
• 1 hour 25 minutes
• Self-Paced
• Paid Course

Google Gemini for Digital Marketing

Master Google Gemini for real digital marketing tasks — prompts, workflows, audience research, SEO, ad copy, and campaign operations using the RACE framework across Google Workspace tools.

• Coursera
• 4 hours
• Self-Paced
• Paid Course

EDUCBA

Learn Digital Marketing: Strategy, Tools & Analytics

Master digital marketing by exploring SEO, social media, PPC, content, and email strategies. Analyze markets with SWOT and PEST frameworks, optimize campaigns, and drive measurable ROI across multiple channels.

• Coursera
• 16 hours
• Self-Paced
• Paid Course

Coursera

Discover Keywords: Forecast Traffic & Costs

Master keyword research by transforming ideas into actionable insights through discovery, forecasting, and ROI analysis using Google Keyword Planner and data-driven methods.

• Coursera
• 1 hour 50 minutes
• Self-Paced
• Paid Course

Virtual: Google Ads Corporate Training (Team Building)

Learn Google Ads fundamentals, account management, and campaign optimization from industry experts in this comprehensive group workshop.

• CourseHorse
• 7 hours
• Self-Paced
• Paid Course

Learn to create effective digital ad campaigns across platforms, optimize targeting, and measure ROI to drive business growth through paid advertising strategies.

• HubSpot Academy
• 3-4 hours
• Self-Paced
• Free Certificate