Digital Marketing Institute Courses

Social Media and Social Content Strategy

122 ratings at Coursera

Learn to set up business social accounts, compare platforms, grow and sustain an engaged community, run paid campaigns, and balance organic seeding with promoted content.

• Coursera
• 3 weeks, 4 hours a week
• Self-Paced
• Paid Course

Twitter, LinkedIn, and YouTube Marketing

103 ratings at Coursera

Advertise across Twitter, LinkedIn, and YouTube: run campaigns in Twitter Ads Manager, build company pages, manage a YouTube channel, and measure results with platform analytics.

• Coursera
• 3 weeks, 4 hours a week
• Self-Paced
• Paid Course

Facebook, Instagram, and Snapchat Marketing

89 ratings at Coursera

Set up and optimize a Facebook Page, build ad campaigns in Facebook Ads Manager, and run and measure Instagram and Snapchat promotions with native analytics.

• Coursera
• 4 weeks, 3 hours a week
• Self-Paced
• Paid Course

Social Media and Digital Marketing Fundamentals

426 ratings at Coursera

Learn digital marketing foundations: use the customer journey model, set objectives through digital research, and choose, schedule and match content formats to social platforms.

• Coursera
• 3 weeks, 3 hours a week
• Self-Paced
• Paid Course

Career Certificate

Social Media Marketing in Practice

653 ratings at Coursera

Learn to plan and run social media campaigns: digital marketing fundamentals, social content strategy, social advertising and selling, and tactics for Facebook, Instagram, Snapchat, Twitter, LinkedIn, YouTube.

• Coursera
• 4 weeks, 10 hours a week
• Self-Paced
• Paid Course
• 4 courses

Career Certificate

Planning a Digital Marketing Strategy

16 ratings at Coursera

Build a digital marketing strategy using SWOT, PESTEL and SOSTAC frameworks, set SMART objectives, plan digital channels, and track customer journeys and performance metrics.

• Coursera
• 4 weeks, 10 hours a week
• Self-Paced
• Paid Course
• 3 courses

An Introduction to Digital Marketing and Digital Strategy

10 ratings at Coursera

Build a digital marketing strategy: plan budgets and ROI, use research to guide channel choice and messaging, set measurable KPIs, and map omnichannel customer journeys.

• Coursera
• 3 weeks, 3 hours a week
• Self-Paced
• Paid Course

Data and Digital Strategy Execution

Develop and execute a digital marketing strategy: apply SWOT, PESTEL, SOSTAC and RACE frameworks, manage data ethically, and track SEO visibility, PPC conversion rates and CAC.

• Coursera
• 3 weeks, 3 hours a week
• Self-Paced
• Paid Course

Digital Channel Planning Strategy

Plan a digital channel mix across inbound and outbound tactics: content marketing, SEO, paid search, email, YouTube channel setup and analytics, ecommerce, and social customer service.

• Coursera
• 3 weeks, 3 hours a week
• Self-Paced
• Paid Course

Getting Started with Digital Marketing

21 ratings at FutureLearn

Cover the main basic concepts, techniques, and skills required in order to implement an effective digital marketing strategy.

• FutureLearn
• 3 weeks, 6 hours a week
• Self-Paced
• Free Online Course (Audit)

Digital Strategy and Business Opportunity

338 ratings at Coursera

Learn how digital and social media disrupted business: conduct digital research and social listening, apply the Buyer's Journey model, and build content and creative strategies.

• Coursera
• 10 hours 55 minutes
• No Longer Offered
• Paid Course

Digital Channel Planning and E-Commerce Strategy

140 ratings at Coursera

Plan omnichannel campaigns across inbound and outbound channels: social media, content, search and email marketing, display and YouTube advertising, plus e-commerce and social customer service strategy.

• Coursera
• 11 hours 35 minutes
• No Longer Offered
• Paid Course

Digital Leadership and Digital Strategy Execution

99 ratings at Coursera

Develop strategic thinking and digital leadership skills to design iterative customer experiences, recruit marketing teams, execute channel and budget plans, and mitigate digital and data privacy risks.

• Coursera
• 10 hours 39 minutes
• No Longer Offered
• Paid Course

Career Certificate

Digital Marketing Strategy and Planning

Build a digital marketing strategy: spot digital business opportunities, plan digital channels and e-commerce, and lead the execution of that strategy across a business.

• Coursera
• 13 weeks, 3 hours a week
• No Longer Offered
• Paid Course
• 3 courses