Aptly Courses

Career Certificate

Marketing with TikTok

153 ratings at Coursera

Build a business presence on TikTok: create videos with hashtags, trends and filters, plan a content calendar, run Ads Manager campaigns, and sell via Shopify.

• Coursera
• 4 weeks, 3 hours a week
• Self-Paced
• Paid Course
• 3 courses

Advertising and E-commerce on TikTok

76 ratings at Coursera

Explore TikTok ad formats and e-commerce selling strategies, then use TikTok's built-in analytics platform to measure and optimize advertising performance.

• Coursera
• 2 weeks, 2 hours a week
• Self-Paced
• Paid Course

Getting Started with TikTok

75 ratings at Coursera

Set up a TikTok account, learn the app's algorithm, demographics and community norms, and create your first video with TikTok's editing tools.

• Coursera
• 2 weeks, 5 hours a week
• Self-Paced
• Paid Course

Land Your Next Role

25 ratings at Coursera

Run a job search end to end: set career goals, craft a resume and tailored cover letter, navigate job sites, leverage your network, and interview.

• Coursera
• 5 weeks, 4 hours a week
• Self-Paced
• Paid Course

Career Certificate

Search Advertising with Google

17 ratings at Coursera

Create, manage, and optimize Google Ads search campaigns with keyword targeting, bidding strategies, conversion tracking, and the Performance Planner, and prepare for the Search Certification exam.

• Coursera
• 4 weeks, 10 hours a week
• Self-Paced
• Paid Course
• 3 courses

TikTok for Business

14 ratings at Coursera

Set up a TikTok business account and build a platform-specific marketing strategy, content calendar, and trend-driven posts that grow a brand's following and visibility.

• Coursera
• 2 weeks, 5 hours a week
• Self-Paced
• Paid Course

Google Search Advertising Foundations

10 ratings at Coursera

Build and measure Google Search ad campaigns: keyword match types, negative keywords, Keyword Planner, Ad Rank and Quality Score, responsive text ads, and ad assets.

• Coursera
• 6 weeks, 4 hours a week
• Self-Paced
• Paid Course

Google Ads Search Certification Preparation

Prepare for the Google Ads Certification exam: review search campaign creation and management, exam topics and formats, registration steps, and search marketing career paths.

• Coursera
• 4 hours 2 minutes
• Self-Paced
• Paid Course

Google Search Advertising Implementation

Build a full Google Ads search campaign: choose manual, automated or smart bid strategies, implement conversion tracking tags, compare attribution models, and optimize with Performance Planner.

• Coursera
• 5 weeks, 3 hours a week
• Self-Paced
• Paid Course

Supercharge your Social Media Marketing with AI

Use AI to generate on-brand captions, hashtags, and visuals, build audience personas, run large-scale ad tests, and turn campaign data into faster decisions.

• Coursera
• 4 weeks, 1 hour a week
• Self-Paced
• Paid Course

Mastering Prompting Skills for Social Media Marketing

Write effective prompts for generative AI tools using the CCC framework, then refine outputs for content ideation, caption writing, visual generation, and audience insight discovery.

• Coursera
• 6 weeks, 1 hour a week
• Self-Paced
• Paid Course

Introduction to Accessibility and Universal Design

Learn web accessibility fundamentals and Universal Design for Learning: apply WCAG's four principles and build accessible Word documents, PowerPoint presentations, and videos.

• Coursera
• 5 weeks, 4 hours a week
• Self-Paced
• Paid Course

Career Certificate

Search Advertising with Google

Plan, build, and optimize Google Search campaigns that reach the right audiences and drive results. Develop practical skills in keywords, bidding, ad creation, and performance analysis using Google Ad

• edX
• Self-Paced
• Paid Course

Accessibility and Universal Design

Learn the fundamentals of web accessibility and Universal Design for Learning in this hands-on course. Discover why accessibility matters, explore key guidelines, and master techniques to create inclu

• edX
• 4 weeks, 4-6 hours a week
• Self-Paced
• Free Online Course (Audit)

Quick Start Guide to Social Media

Jumpstart your social media marketing efforts with this course! Learn to identify your target audience, map their journey, and select the right platforms to engage them. Develop strategies for creatin

• edX
• 3 weeks, 5-6 hours a week
• Self-Paced
• Free Online Course (Audit)