Ready to launch campaigns that reach people right when they're searching? The Search Advertising with Google program takes you from foundational concepts to hands-on campaign execution, building the skills you need to plan, build, manage, and optimize Google Search campaigns that drive real business results.
You'll develop a deep understanding of how Google Search Ads connect businesses with people actively looking for products and services. Through practical, hands-on experience, you'll set up and navigate Google Ads accounts, structure campaigns and ad groups, research and organize keywords, and write effective text and responsive search ads. You'll also learn how to apply bidding strategies, manage budgets, configure campaign settings, target audiences, and use ad assets, giving you the knowledge to make informed decisions that improve relevance, visibility, and performance.
The program gives you direct experience with the tools that matter most in search marketing, including Google Keyword Planner, conversion tracking, attribution models, reporting dashboards, and built-in optimization features. You'll learn how to analyze metrics, interpret auction dynamics, improve Quality Score, and use data to continuously refine your campaigns.
By the end of the program, you'll have practical workflows, real-world experience, and portfolio-ready projects you can bring directly into professional settings. The program also supports preparation for the Google Ads Search Certification, helping you demonstrate your expertise to employers.
Whether you're pursuing an entry-level role at an agency, an in-house marketing team, or a small business, this program gives you a job-ready foundation in one of digital marketing's most in-demand disciplines.
