Overview

In this program, you will learn the capabilities and benefits of Google Ads. You will learn how to set up, implement, and measure a search advertising campaign using tools and features available within Google Ads. You will also explore how to align strategies and settings with campaign objectives for optimal performance. This program will prepare you for the Google Ads Search Professional Certification Exam. By the end of this program you will be able to: Create and monitor a search advertising campaign within Google Ads Implement keyword targeting, assets, bidding strategies, and conversion tracking tools to improve campaign performance Use the Google Ads Performance Planner tool to improve performance Register and prepare for the Google Ads Search Certification Exam. Regardless of your current experience, this program will teach you how to create, manage, and optimize search advertising campaigns using Google Ads.

Syllabus

Course 1: Google Search Advertising Foundations
Course 2: Google Search Advertising Implementation
Course 3: Google Ads Search Certification Preparation

Courses

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4 hours 2 minutes
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In this course, you will prepare for the Google Ads Certification exam. You will review the key concepts covered in this Search Advertising with Google Specialization, including how to create and manage and effective search marketing campaign in Google Ads. You will also explore how to prepare for a career in search marketing. By the end of this course you will be able to: • Understand the value, scope, and relevance of the Google Ads Certification • Identify the topics, formats, and potential areas of focus for the certification exam • Understand the procedural aspects of taking the exam, including registration Completion of the first two courses in the Search Advertising with Google Specialization is highly recommended before enrolling in this course.
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22 hours 11 minutes
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In this course, you will explore the capabilities and benefits of Google Ads in the modern digital landscape. You will learn how to set up, implement, and measure an ad campaign using tools and features available within Google Ads. You will also learn the importance of keyword targeting, essential metrics for evaluation, and how to use available features to improve performance. By the end of this course you will be able to: • Create and monitor a search advertising campaign within Google Ads • Implement keyword targeting and assets to improve campaign performance • Draft high-quality responsive text ads that align with campaign objectives Regardless of your current experience, this course will teach you the fundamental aspects of Google ads so that you can begin implementing effective search advertising campaigns.
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14 hours 23 minutes
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The course will teach you how to implement an effective Google Ads search campaign. You will learn the concepts of bidding, conversion tracking, attribution modeling, and performance evaluation within Google Ads. You will also explore how to align strategies and settings with campaign objectives for optimal performance. By the end of this course you will be able to: • Select appropriate bid strategies for your campaign • Implement conversion tracking tags into a website • Use the Google Ads Performance Planner tool to improve performance • Create a Google Ads search campaign Regardless of your current experience, this course will teach you how to align and measure your Google advertising efforts to meet campaign objectives.