This course is designed to give you a quick guide to jumpstart your marketing efforts on social media. You will learn how to pinpoint your target audience, map your customer journey, and choose appropriate social media channels that align. You’ll also learn how to create a social media strategy to attract your target audience with relevant and engaging content. You’ll discover strategies to grow and maintain your social media presence and how to use analytics to reach your marketing goals.
By the end of this course, you will be able to:
- Articulate your target audience and customer journey
- Set marketing goals and align them with the correct social media platforms
- Create, grow, and maintain your presence on social media platforms
- Utilize analytics to optimize your marketing campaigns to attain your business goals
Regardless of your background and experience, this course will get you started with social media marketing with practical knowledge and hands-on activities.
