Campaign Management Courses and Certifications

Coursera

How to Set Up a Facebook Ads Campaign

442 ratings at Coursera

Set up a Facebook Ads campaign: create Business Manager and Ad accounts, pick a campaign objective, build Ad Sets with budget, duration, audience and placement, then launch an Ad.

• Coursera
• 1 hour 46 minutes
• Self-Paced
• Paid Course

Search and Display Advertising

99 ratings at Coursera

Plan, build, and evaluate search, display, and video ad campaigns: keyword research, bidding, targeting, creative formats, KPIs, and audits of spreadsheet campaign data.

• Coursera
• 5 weeks, 2 hours a week
• Self-Paced
• Paid Course

Complete Programmatic Advertising Course with Tools

1186 ratings at Udemy

Learn from basics of Programatic Advertising to traffic campaigns with DV360, CM360 and Oracle BlueKai

• Udemy
• 7 hours 28 minutes
• Self-Paced
• Paid Course

Aptly Career Certificate

Search Advertising with Google

17 ratings at Coursera

Create, manage, and optimize Google Ads search campaigns with keyword targeting, bidding strategies, conversion tracking, and the Performance Planner, and prepare for the Search Certification exam.

• Coursera
• 4 weeks, 10 hours a week
• Self-Paced
• Paid Course
• 3 courses

Coursera

Launch & Optimize Multi-Channel Ad Campaigns

Launch coordinated campaigns across Meta and Google Ads with UTM tracking, then analyze performance data to recommend budget reallocation that maximizes advertising ROI.

• Coursera
• 2 weeks, 1 hour a week
• Self-Paced
• Paid Course

Coursera

Digital Campaign Execution

Launch and optimize multi-channel campaigns across paid search, social, and email: build UTM tracking, SEO action plans, content calendars, automated email sequences, and ROAS dashboards.

• Coursera
• 10 weeks, 2 hours a week
• Self-Paced
• Paid Course

Coursera

Organize, Evaluate & Learn Marketing Campaigns

Organize marketing campaigns with visual project boards, timelines and task assignments, then run sprint retrospectives to evaluate performance and turn lessons into process improvements.

• Coursera
• 2 weeks, 1 hour a week
• Self-Paced
• Paid Course

Coursera

Capstone Project AI Marketing Specalist

Orchestrate an omni-channel campaign for a B2B SaaS scenario: scope the acquisition challenge, plan 30 days, build SEO, social, email and paid assets, present ROI.

• Coursera
• 4 weeks, 1 hour a week
• Self-Paced
• Paid Course

Career Certificate

Applied Digital Marketing

Learn to target audiences, budget and bid for campaigns, measure performance, and optimize digital advertising strategies across marketing channels.

• Coursera
• 4 weeks, 5 hours a week
• Self-Paced
• Paid Course
• 8 courses

Starweaver

Paid Advertising Course: Google, Meta, LinkedIn & More

Learn to plan, launch, track, and optimize paid campaigns across Google, Meta, LinkedIn, TikTok, and Microsoft Ads using audience targeting, conversion tracking, pixels, bidding, and budget optimization.

• Coursera
• 11 weeks, 3 hours a week
• Self-Paced
• Paid Course

EDUCBA Career Certificate

Digital Marketing & Paid Search Specialist

Build and optimize Google Ads campaigns using marketing strategy, keyword selection, Quality Score, conversion tracking, and smart bidding.

• Coursera
• 4 weeks, 10 hours a week
• Self-Paced
• Paid Course
• 4 courses

Journey Design and Orchestration

Build multi-channel customer journeys in Customer Insights - Journeys: email tiles, event triggers, segment branching, Copilot subject-line variants, A/B tests, and Power BI attribution analysis.

• Coursera
• 7 weeks, 1 hour a week
• Self-Paced
• Paid Course

Coursera

Coordinate Email Assets

Coordinate email campaign assets across design, writing, and deployment teams, manage timelines and workflows with digital tools, and evaluate results against initial objectives.

• Coursera
• 3 weeks, 1 hour a week
• Self-Paced
• Paid Course

Coursera

Capstone for AI-Enhanced Email Marketer

Plan, build, and evaluate a full email campaign: define audience segments and success criteria, map automation workflows, draft segment emails, and run a brand alignment check.

• Coursera
• 1 hour
• Self-Paced
• Paid Course

Influencer Marketing Masterclass : Strategy & Growth

30 ratings at Udemy

Influencer Marketing Made Simple : Build, Launch and Scale Influencer Campaigns Like a Pro

• Udemy
• 1 hour
• Self-Paced
• Paid Course