Buyer's Journey Courses and Certifications

Sales Strategy: Storytelling to Speed Up Your Sales Cycle

692 ratings at LinkedIn Learning

The right story, told at the right time, is one of your most powerful sales tools. Explore narratives that can help you make connections across a buyer’s journey.

• LinkedIn Learning
• 27 minutes
• On-Demand
• Free Trial Available

Copywriting for Beginners and Pros With Exercises

68 reviews

Learn professional copywriting techniques, from crafting persuasive texts to storytelling and marketing strategies. Practical exercises and tips for beginners and pros to enhance writing skills and boost sales.

• YouTube
• 1 hour 30 minutes
• On-Demand
• Free Video

Landing Page Design & Conversion Rate Optimization

8099 ratings at Udemy

Triple Your Conversion Rate With These Landing Page Design Principles & Build A Landing Page From Scratch With No Code

• Udemy
• 9 hours 42 minutes
• On-Demand
• Paid Course

Social Media Mastery | Increase Customer Conversion Rate

480 ratings at Udemy

Learn how to gain more customers and clients using social media marketing tips on Facebook, Twitter and Instagram, etc.

• Udemy
• 1 hour 48 minutes
• On-Demand
• Paid Course

Professional Selling: Step 1 - Think Like a High-Performer

64 ratings at Coursera

Gain foundational sales skills, understand the sales process, and learn to build trusting customer relationships. Discover high-performer mindsets and effective communication techniques for sales success.

• Coursera
• 7 hours 58 minutes
• On-Demand
• Paid Course

Digital Marketing Institute

An Introduction to Digital Marketing and Digital Strategy

Discover the fundamentals of digital marketing, from technology's impact to strategy development, budget planning, and customer experience. Master essential skills for setting objectives, conducting research, and implementing agile marketing approaches.

• Coursera
• 9 hours 10 minutes
• On-Demand
• Paid Course

HubSpot

Inbound Sales

Learn to create a successful inbound sales strategy by connecting with promising leads, developing buyer personas, prioritizing active buyers, and designing personalized sales presentations to close deals effectively.

• Coursera
• 20 hours 38 minutes
• On-Demand
• Paid Course

HubSpot

Managing for Frictionless Sales

Learn to create an efficient sales process, train and manage a high-performing team, and implement effective hiring and onboarding strategies to minimize friction and maximize success in sales.

• Coursera
• 16 hours 29 minutes
• On-Demand
• Paid Course

Marketing Foundations: The Marketing Funnel

948 ratings at LinkedIn Learning

Learn how the marketing funnel works. Use the funnel to explore the customer's journey on the path to purchase, and create more effective marketing campaigns.

• LinkedIn Learning
• 1 hour 18 minutes
• On-Demand
• Free Trial Available

Learn the inbound methodology and the flywheel as a core part of any inbound business

• HubSpot Academy
• 1-2 hours
• On-Demand
• Free Certificate

Explore journey-based digital advertising strategies across social media and search platforms. Learn to create effective ads, determine budgets, and align paid efforts with organic content for maximum impact.

• HubSpot Academy
• 1-2 hours
• On-Demand
• Free Online Course

Oracle

How Oracle Reimagined Marketing for Always-On Customer Experience

Experts discuss Oracle's marketing transformation using CX Cloud, focusing on customer empowerment and reducing campaign execution time from 4 weeks to 5 days.

• YouTube
• 53 minutes
• On-Demand
• Free Video

HubSpot

المبيعات الواردة

تعلم إستراتيجيات المبيعات الواردة الفعالة لتحديد العملاء المحتملين والتواصل معهم وتأهيلهم وتقديم عروض مخصصة لهم، مع التركيز على التطبيق العملي والأتمتة.

• Coursera
• 20 hours 38 minutes
• On-Demand
• Paid Course

Digital Marketing Institute

Digital Strategy and Business Opportunity

338 ratings at Coursera

Explore digital disruption's impact on business, learn core digital marketing principles, and develop effective content strategies to engage audiences and drive growth in today's dynamic digital landscape.

• Coursera
• 10 hours 55 minutes
• Finished
• Free Online Course (Audit)