Buyer Personas Courses and Certifications

Online Digital Social Media Marketing & Sales Free Training

2083 ratings at Udemy

Free Training - Learn how to master marketing by understanding the buyer journey and how the buyer thinks and buys.

• Udemy
• 1 hour 47 minutes
• Self-Paced
• Free Online Course

Omnichannel Customer Experience Management (CX)

7512 ratings at Udemy

How To Create A Seamless Customer Experience In An Omnichannel Ecosystem

• Udemy
• 2 hours 58 minutes
• Self-Paced
• Paid Course

Customer Success | How to Actively Engage Your Customers

6550 ratings at Udemy

Learn to engage customers through the Customer Engagement Value Chain, the seven walls, empathy mapping, customer insight, personas and propositions, and customer journey mapping.

• Udemy
• 1 hour 23 minutes
• Self-Paced
• Paid Course

Curiosity: A Necessary Ingredient for Successful Innovation

12 ratings at Coursera

Conduct marketplace conversations with potential customers, build customer archetypes and personas, turn findings into insight, and describe a problem clearly to refine your solution.

• Coursera
• 5 weeks, 4 hours a week
• Self-Paced
• Paid Course

Advanced Content Marketing Strategies and Tactics

Build a content marketing strategy: set SMART content goals, define brand voice, develop buyer personas, map the buyer journey, and plan distribution calendars, formats, themes and seasonality.

• Coursera
• 4 weeks, 2 hours a week
• Self-Paced
• Paid Course

Campaign Foundations & AI-Enhanced Planning

Use generative AI to plan a social media campaign: organize brand assets, set SMART goals, build customer and company personas, and draft a campaign brief.

• Coursera
• 3 weeks, 1 hour a week
• Self-Paced
• Paid Course

Capture and Captivate Your Audience

23 ratings at Coursera

Learn the marketing funnel's awareness, consideration, conversion, and loyalty stages, and build customer personas to identify target audiences and turn prospects into repeat, loyal customers.

• Coursera
• 4 weeks, 1 hour a week
• Self-Paced
• Paid Course

Using Microsoft Copilot to Understand Your Customer

13 ratings at Coursera

Train Microsoft Copilot on marketing data to generate customer personas, segments and insight reports, then sharpen targeting across SEO, paid search and social.

• Coursera
• 4 weeks, 4 hours a week
• Self-Paced
• Paid Course

HubSpot

Sales Enablement

10 ratings at Coursera

Align marketing and sales under one strategy: build a lead qualification framework and SLA, run smarketing meetings, develop buyer personas and content, and enable post-sale customer success.

• Coursera
• 5 weeks, 5 hours a week
• Self-Paced
• Paid Course

University of Arizona

Marketing Communications: Intro to Consumer Behavior

Learn what drives buying decisions: apply segmentation, targeting and positioning, build research-informed customer personas, and use social influence and storytelling to design marketing communications.

• Coursera
• 4 weeks, 2 hours a week
• Self-Paced
• Paid Course

HubSpot

Inbound Sales

Build an inbound sales strategy: create an ideal customer profile, prioritize leads, write outreach sequences, qualify prospects with CGP/TCI/BA, and design a personalized sales presentation.

• Coursera
• 5 weeks, 4 hours a week
• Self-Paced
• Paid Course

Market Strategy & Targeting

Build a complete go-to-market plan: size TAM, SAM and SOM, assess product-market fit, create buyer personas and segments, craft value propositions, and A/B test messaging.

• Coursera
• 9 weeks, 1 hour a week
• Self-Paced
• Paid Course

Foundations of Digital Social Selling

Transition from traditional to digital-first selling: build buyer personas, target high-value leads on social platforms, and accelerate trust through testimonials, advocates, and community engagement.

• Coursera
• 3 weeks, 1 hour a week
• Self-Paced
• Paid Course

Coursera

Customer Segmentation and Analytics

Turn raw customer and survey data into revenue: build data-driven personas, run cross-tab and RFM segmentation in spreadsheets, and estimate profitability lift from pilot campaigns.

• Coursera
• 3 weeks, 2 hours a week
• Self-Paced
• Paid Course

Coursera

Match Personas: Craft Engaging AI Content

Match buyer-persona pain points to blogs, videos, FAQs, and podcasts, then craft targeted blog titles and ideas that fill gaps in an editorial plan.

• Coursera
• 2 hours 14 minutes
• Self-Paced
• Paid Course