Capture and Captivate Your Audience

Overview

AI, Data Science & Cloud Certificates from Google, IBM & Meta — 40% Off

One plan covers every Professional Certificate on Coursera. 40% off Coursera Plus Annual.

In this course, you will learn about the marketing funnel and its stages: awareness, consideration, conversion, and loyalty. You’ll also learn strategies for turning potential customers into paying and repeat customers at each stage of the marketing funnel. Finally, you’ll explore how to use customer personas to understand consumers’ goals, pain points, and preferred online platforms. By the end of this course, you will be able to: -Identify customer personas and build your target audience -Describe the marketing funnel’s purpose and benefits -Learn strategies to build brand awareness among potential customers -Detail how to build interest and have potential customers consider your business -Understand how to increase your conversion rate -Apply strategies to build brand loyalty in paying customers

Syllabus

Create customer personas for your target audience

Here, you will explore how to use customer personas to understand consumers’ goals, pain points, and preferred online platforms.

Awareness and consideration marketing funnel stages

You will learn about the marketing funnel and its stages: awareness, consideration, conversion, and loyalty. You’ll also learn strategies for turning potential customers into paying and repeat customers at each stage of the marketing funnel.

Conversion and loyalty marketing funnel stages

You will examine how organizations guide customers through the funnel from conversion to long-term loyalty. Learners will study key strategies for increasing purchase rates, strengthening customer relationships, and sustaining engagement through retention and advocacy initiatives.