Audience Targeting Courses and Certifications

Career Certificate

Facebook Marketing

Run a business presence on Facebook end to end — Business Page, Meta Business Manager, Ads Manager campaigns, and a connected Shopify shop syncing products.

• VDCI
• 12 hours
• Self-Paced
• $650.00

Google Ads Display Certification

8 ratings

Validate your expertise using Google Display to deliver results that get the most from your display advertising investment.

• Skillshop
• 3 hours
• Self-Paced
• Free Certificate

Adobe

Digital Marketing

352 ratings at Coursera

Build digital marketing campaigns using the 4 Ps and promotional mix, define buyer personas and audience segments, and design marketing funnels that convert, with Adobe Express.

• Coursera
• 4 weeks, 5 hours a week
• Self-Paced
• Paid Course

Programmatic Advertising

73 ratings at Coursera

Examine the programmatic supply chain: compare demand- and supply-side platforms, targeting, cookies and contextual strategy, connected TV and native advertising, then build a defensible campaign plan.

• Coursera
• 6 weeks, 2 hours a week
• Self-Paced
• Paid Course

Complete Programmatic Advertising Course With Tool - 2025

3043 ratings at Udemy

The Longest Programmatic Advertising Course on The Entire Web. Learn Programmatic Media Buying and Selling From Scratch.

• Udemy
• 4 hours 52 minutes
• Self-Paced
• Paid Course

Coursera

Create a Targeted Ad With Facebook Audience Insights

60 ratings at Coursera

Create Contact List, Site Visitor, and App User targeted ads for a small business using Facebook Audience Insights.

• Coursera
• 1 hour 28 minutes
• Self-Paced
• Paid Course

Social Media Marketing Course -The Step by Step Guide

1177 ratings at Udemy

The comprehensive social media course, For Expert To Avoid Mistakes. Go viral, get started today!

• Udemy
• 1 hour 48 minutes
• Self-Paced
• Paid Course

Coursera

Target specific user demographics in your followers campaign

In this project learners will get experience researching and implementing strategies to further target their desired audience in a twitter followers campaign. Targeting these specific desired followers will greatly increase the effectiveness of their fol…

• Coursera
• 1 hour 24 minutes
• Self-Paced
• Paid Course

Shopify eCommerce Ads Masterclass: Targeting & Production

Build Facebook ad campaigns for an online store: customer avatars, interest and lookalike targeting, high-converting ad copy, and creatives designed in Canva and mobile apps.

• Coursera
• 7 weeks, 2 hours a week
• Self-Paced
• Paid Course

Board Infinity

AI-Driven Brand Campaign Strategy and Optimization

Design AI-powered omnichannel brand campaigns: generate and test creative with generative AI, build predictive targeting, run A/B and incrementality experiments, and report through attribution models and dashboards.

• Coursera
• 4 weeks, 4 hours a week
• Self-Paced
• Paid Course

EDUCBA

Media Planning and Advertising Strategy

Plan advertising campaigns across print, TV, radio, outdoor, transit, cinema, and digital channels: target audiences, pick the media mix, measure reach, and optimize ROI.

• Coursera
• 3 weeks, 3 hours a week
• Self-Paced
• Paid Course

Coursera

Launch Email Campaigns

Build and schedule email campaigns in Mailchimp, HubSpot, and Klaviyo, interpret open, click, conversion and deliverability KPIs, and evaluate send plans for audience fit.

• Coursera
• 3 weeks, 1 hour a week
• Self-Paced
• Paid Course

Coursera

Target Demographics: Boost Purchase Velocity

Analyze Google Analytics demographic reports to spot high-velocity buyer segments, deploy AI-generated audiences to Facebook Ads, and prove campaign lift with A/B testing.

• Coursera
• 2 weeks, 1 hour a week
• Self-Paced
• Paid Course

Career Certificate

Applied Digital Marketing

Learn to target audiences, budget and bid for campaigns, measure performance, and optimize digital advertising strategies across marketing channels.

• Coursera
• 4 weeks, 5 hours a week
• Self-Paced
• Paid Course
• 8 courses

Coursera

Optimize Persona-Based Content for Marketing Success

Turn audience analytics into user personas, map platform engagement patterns, and evaluate persona-based content performance to refine a content schedule.

• Coursera
• 2 weeks, 1 hour a week
• Self-Paced
• Paid Course