Only 2% of SEOs Are Optimizing for AI Search - and Why That's a BIG Mistake

Discover why only 2% of SEO professionals are optimizing for AI search platforms and learn why this represents a critical missed opportunity in this 35-minute podcast episode. Explore the shocking findings from a survey of 300 marketing professionals about their AI search optimization efforts, as organic traffic continues to decline across all sectors while shifting toward AI platforms like ChatGPT. Understand the strategic implications of this traffic migration and gain insights into how marketing leaders can position their brands and businesses to appear in AI search results. Learn from discussions based on findings presented at MozCon London, covering the current state of AI search optimization and practical approaches for adapting to this evolving search landscape.