Coursera Flash Sale
40% Off Coursera Plus for 3 Months!
Grab it
Learn how AI Search Optimisation operates by fundamentally different rules than traditional SEO in this 12-minute video that debunks the dangerous misconception holding businesses back in the age of AI-powered search. Discover three pieces of indisputable proof that AI search functions differently from traditional SEO, including why 40% of sites featured in AI Overviews don't even rank on Google's first page and how top-ranking websites frequently get ignored by AI tools while lesser-ranked sites leapfrog into AI recommendations. Explore the hidden mechanics behind how AI tools like ChatGPT, Perplexity, and Claude decide what to recommend, including when they skip web searches entirely and why they prefer third-party sources over brand websites. Understand why traditional SEO strategies fail when AI tools draw recommendations from Reddit, TripAdvisor, Forbes, and authority publications instead of optimised websites, and examine the specific types of digital PR and earned media strategies that influence AI recommendations. Access real-world examples and case studies from nearly three years of helping clients increase their AI visibility, with specific examples of brands that have successfully navigated this new landscape while competitors remain stuck in traditional SEO thinking. Master the complete roadmap for dominating AI search optimization as 800 million people now use ChatGPT for information and purchasing decisions, with 55% of searches resulting in AI answers.
