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Explore how AI-powered search tools like ChatGPT, Google's SGE, Gemini, and Bing Copilot are reshaping SEO strategies in this 20-minute conference talk. Discover the real impact of AI on search behavior as these platforms shift from listing links to generating direct answers, and learn what this transformation means for Drupal site owners and marketers. Cut through the industry hype to understand which traditional SEO practices remain essential, which are evolving, and which misconceptions to avoid—such as the false belief that structured data has become obsolete. Gain practical insights on adapting your Drupal-based content strategy and site structure for the AI search era, with actionable recommendations for maintaining visibility and competitiveness. Walk away with a clear understanding of how to prepare your SEO approach for 2025 and beyond, including specific techniques for optimizing Drupal sites in this changing landscape. The session covers the fundamentals of AI-powered search, analyzes shifting user behaviors, debunks common myths, identifies enduring SEO principles, and provides a forward-looking roadmap for digital marketers, content strategists, site builders, and decision-makers working with Drupal.
