Marketing in a Digital World

What do you learn in this course?
In this course, you learn about SHIFT in marketing 4Ps. You will understand the transformational impact of digital on consumers. And most importantly, you apply this 'transformational' marketing knowledge to these already altered (and still changing) 4Ps.

After this course, one sees the shift in consumer expectations around marketing products and services. Due to the democratization of knowledge, consumers in the digital world are smart (like the smart devices they carry 24/7). And, the traditional tactics of **pushing** products can only generate so many dollars in this digital world. The options to buy similar products are numerous.

So, what are the best ways to design your 4Ps in this world to win long-term and not fight to get your consumer's attention every moment? What type of marketing programs should you develop to draw in your consumers? What strategies to use for retargeting consumers in this new world? What can you do as a marketer to retain your customers?

The course material explains the marketing strategies of a digital world. It singularly focuses on that. No other course defines the 4Ps of marketing applicable to this new world as this one does. This course is on-target for the world we live in!

I highly recommend this course to everyone new to marketing, who has been in marketing for a long time, and other business executives planning digital transformation in their organization. Having this course under your belt will increase the likelihood of success and help you reach the end of your transformation journey faster.

You can believe the hype: content wise, this is an excellent course. Professor Rindfleisch is so articulate in a down-to-earth way that I'd certainly consider enrolling in other courses of his.

It's a near-perfect introduction to the four P's of marketing (product, price, placement and promotion), offering great insight into those notions with very effective examples that will stand the test of time.

The only flaw is something that doesn't depend upon the University of Illinois or this course in particular: Coursera's peer reviewing system is terrible. Why should a significant part of my final score depend from the assessment of people of who often

1) can't really understand English that well. I had to resubmit an assignment that got full marks because on the first instance, someone wrote the equivalent of "TL,DR" and gave me a low score
2) aren't serious about the process as you might be. Try to think outside the box and offer examples, and some will be too challenged by the task and give you a low score.

I'd much rather have option assignments peer-reviewed, and anything that counts for the final score reviewed at least by Coursera staff that knows what we're talking about.

Apart from that, an excellent course. You'd think you'd get a little more bang for your buck for 70 bucks, but I'm not excessively complaining.

Overall, I was disappointed both by the course process and quality.
FYI, I finished the course, final grade 87%

- "View of the Quad" Great idea to have interviews of students but... their answers are very mundane, no interesting insights here.

- Assignments & Peer review: Most questions are based on personal opinion ("what do you feel about...", "Do you like...") are hardly subject to pertinent gradation.
When questions get more objective, putting course theory in perspective, there is no indication of correct responses prior to review. One example of a case asking for a classification (4 classes, A/B/C/D). I answered "A", explained why. Half of the peers I reviewed classified the case as "B", the other half as "C", both with explanations.
In this situation, post assignment indications would be useful to make sure we review (and get reviewed) correctly.

Anyway, soon after i discovered that assignments remain editable at any time (meaning after having read and reviewed some peers) which is a complete non sense !

Although this is an introduction to E-Marketing, I was surprised that cases are often observed under customers/users perspective, not marketers.
It is particularly visible in the last case study, "Redlaser" that feels like we are taking an user survey rather than making marketing analysis.

Quality of course:
Although interesting, the Course is not dense.
It is also not challenging and does not ask for a lot of efforts and implication.
Time is all you need to pass.
This degrades the overall certificate value.

It's ok. The professor is good but the scope is very broad and there are a couple of sections that really don't have much to do with digital marketing (eg. printing consumer products using 3D printers).

The class I'm in seems to be quite small and that's frustrating when it comes to the peer review sections for a few reasons. The first is that you can't advance until enough people have submitted their answers to be reviewed. So every week I've been hung up several days because not enough people have completed their assignments (and it only takes 3 people). I like to move fast through these things.

The second is that because the class is small I'm reviewing peers' assignments who are also reviewing mine. I don't want to hold anyone back or make them fail, but frankly I give better reviews than I think they deserve sometimes because I'm also afraid of retribution. There was an instance where I gave a guy a couple of twos on his assignment and the next time it came for him to review mine, he gave me a 1 on a question and his reasoning was totally faulty (he said I should have googled the answer when my answer was practically verbatim from the lecture notes). I can't say for sure it was payback for the lower reviews I gave him but fwiw the other 2 reviewers gave me a 3 on that question. The peer review thing in general is flawed but when the class numbers are small it exacerbates the problems.

This was a great intro into how digital is changing marketing and I would recommend it to anyone interested in marketing or business in general.

It is self-paced, which makes it very easy to fit into your schedule.

When I first began the course, without any marketing background, I found it difficult to really grasp the concepts thoroughly. I then took Marketing 101 on Coursera offered by the University of Pennsylvania and came back to finish this course. With a more general understanding of marketing under my belt, I was able to better appreciate how digital is changing the game.

The activities are not difficult or time consuming, but are good exercises to make you take a little time to consider real-world examples of what you learn about in the lessons.

As with most things in life, you get what you give. You can quickly watch the videos and take the quizzes and just as quickly forget everything. But if you take some time to think about the ideas and read the suggested readings, this course will make you much more aware of how digital is changing the game. If nothing else, you'll be a better informed consumer in the face of digital marketing.

As someone eager to navigate the ever-evolving landscape of digital marketing, I recently enrolled in the "Marketing in a Digital World" course. Let me just say, it exceeded my expectations!

The course delves comprehensively into the entire marketing mix, meticulously dissecting how each element—from product and pricing to place and promotion—has been transformed by the digital revolution. This insightful analysis proved invaluable, providing a clear understanding of both traditional marketing principles and their modern adaptations.

Beyond theoretical knowledge, the course shines with its hands-on approach. Each topic is reinforced through meticulously chosen case studies, allowing you to apply concepts directly to real-world scenarios. This practical aspect helped me grasp complex ideas and hone my analytical skills, solidifying my understanding of the digital marketing landscape.

Importantly, the content is delivered in easily digestible, bite-sized chunks. This structure proved perfect for busy individuals like me, making learning manageable and enjoyable. While the course caters admirably to beginners, the instructor rightly recommends their introductory course for those entirely new to marketing. This ensures a solid foundation before diving into the intricacies of the digital realm.

In conclusion, "Marketing in a Digital World" is an exceptional course for anyone seeking to understand and engage with the dynamic world of digital marketing. The blend of theoretical foundation, practical application, and accessible format makes it a truly valuable learning experience. Whether you're a complete newbie or looking to refresh your knowledge, this course has something to offer. Highly recommended!

This Course deeply explained the basic level Education we had on Economics about the 4Ps of the Marketing Mix: Product, Promotion, Placement & Price.

Under these marketing mix there were other related sub topics like: Customer Co-creation, Sharing Economy, User Generated Content (UGC), Doppleganger Brand Images, New Retail, Self Manufacturing, Pay Want You Want (PWYW) & Freemium.

I learnt a lot from the most interesting Case Study(s) ever in the likes of: Threadless, GoPro, Tesla & Panera.

Also the Honors Assignments on Legos, Wikipedia, Thingiverse & It's Full of Sparks.

My heartfelt appreciation goes to University of Illinois for accepting my financial aid and allowing me participate in this Course, The Professor, Mr. Aric and finally Coursera for this educative plate form. Thanks a million and I sincerely do appreciate!!