MOOC Digital Marketing

Learn the fundamentals of digital marketing through this comprehensive video series from Universitat Politècnica de València that covers five essential areas of online marketing strategy. Explore digital marketing channels to understand the various platforms and methods available for reaching target audiences effectively. Master search engine optimization (SEO) techniques to improve website visibility and organic search rankings. Discover social media marketing strategies for engaging audiences across different social platforms and building brand presence. Understand web marketing and public relations approaches to create compelling online experiences and manage brand reputation. Develop email marketing skills to create effective campaigns that nurture leads and maintain customer relationships.