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Learn to develop a comprehensive digital PR strategy that builds visibility across traditional search engines, AI platforms, and third-party publications in this 51-minute podcast episode. Discover why 30% of citations in ChatGPT's top searches come from websites that don't rank on Google, making digital PR essential for reaching high-value prospects using AI-powered search. Explore how digital PR has evolved beyond link building into a multi-channel approach encompassing brand mentions, thought leadership, and AI visibility. Master the exact framework for identifying target publications, creating compelling story angles, and securing placements that drive measurable business results. Examine real campaign breakdowns including how one company generated over 11,000 leads in 12 months and how another became the top-recommended product across multiple AI platforms. Understand specific B2B tactics using industry surveys, benchmark reports, awards, and thought leadership to position executives as expert sources. Learn the critical measurement shift from counting links to tracking brand mentions, AI citation visibility, and sentiment across publications. Discover how to reverse-engineer competitors' digital PR success by analyzing their backlink profiles and AI response citations for your key topics.
