AI, Data Science & Cloud Certificates from Google, IBM & Meta — 40% Off
One plan covers every Professional Certificate on Coursera. 40% off Coursera Plus Annual.
Unlock All Certificates
Learn about the concept of Balance Scorecard and how it relates to Business Development goals and Business Value Creation in this hour-long lecture. Explore the differences between Reactive and Proactive Business Development approaches, understand the Step Ladder Business Development methodology, and clarify the distinctions between Marketing Goals and Business Development Goals. This NPTEL-NOC IITM session provides essential frameworks for setting and achieving strategic business objectives.
